Open F2F Class Notes November 30th (Ben)
Vocabulary
obvious 明显
Some marketing content is obvious advertising.
Sometimes, it’s obvious that it is advertising and not marketing.
____-related
The trend is going towards experience-related and product-related content generated by real people.
SEO – Search Engine Optimization
SEM – Search Engine Marketing
plant an idea in someone’s head ç§è‰
Marketing is used to plant a brand image in consumers’ heads.
Original text
Content Marketing
Following the evolution of digital advertisement, social media became to be a necessary part of digital campaign. But there is a big issue what have to be thought again and again that what is the key? Certainly, content is the key of campaign communication.
This afternoon, I saw one writing about that what is content marketing? And how to do that? Actually, there are 3kind of content include BGC, PUG and UGC. The relationship of this three kinds of content is to build quality BGU and PGC content , and basis on that incentive consumer to creative UGC content.
Let all content be delivered by consumers
Edited version
Content Marketing
Following the evolution of digital advertisement, social media has become to be a necessary part of digital campaigns. But there is a big issue that needs to be thought again and again, which is that what is the key point of every campaign. Certainly, content is the key to campaign communication.
This afternoon, I saw one writing about that what content marketing is and how to perform it. Actually, there are 3 kinds of content, including BGC, PGC and UGC. The goal of the relationship between these three kinds of content is to build quality BGC and PGC content and based on that incentivise consumers to create UGC content.
Let all content be delivered by consumers and your image will improve.
Brand-Generated Content
Professional-Generated Content
User-Generated Content
Corrections
key to something – these are the keys to my house
relationship between
incentivise = give an incentive
Comments are closed.