Open F2F Class notes 9th September (Eddie)

trailer = a short video based on an upcoming movie which aims to build interest among the viewing public

perpetual = continuous, never-ending

racism n = intolerance or adverse attitude toward people of a different race or ethnicity

historically accurate = which reflects past events correctly

accurate = precise, exact, correct, factual

how the movie will be received = what the public will think about it

real-time social marketing =

POV = point of view

perspective = position, view, angle, vantage point

from one’s perspective =

to put things into perspective = to give context, or additional information which helps understand the situation more clearly

Original: 

Real time social marketing

Nowadays, brands always post their posters according to latest news or events through official social account. It seems to have been a essential way of social marketing.

Sometimes they prepare the pictures and copy for the events or festivals in advanced. Sometimes, they have to do a quick response to a sudden event, like two celebrities announcing their engagement suddenly, and sometimes, they just copy another brands’ posts to grab attention.

What I remember that it all started with the London Olympic Games, when Nike tweeted comments with posts according to the result of games every day. It got a extremely great recognition from audience, and they retweeted these post and even generated their own post like Nike’s style.

For now, the best player is Durex, who utilize the latest events well to increase brand preference. Many other brands try to resemble its style to copy their success. However, it is becoming a competition only with players. They do that just because others are doing it.

Edit:

Real time social marketing

Nowadays, brands constantly try to stay relevant by utilizing their official social media accounts / or by maintaining an active presence on social media. It seems to have become an essential way of conducting social marketing.

Sometimes they prepare pictures and copy for the events or festivals in advance. Sometimes, they have to provide a quick response to a sudden event, like two celebrities announcing their engagement with no warning, and sometimes, they just copy another brand‘s posts in order to grab attention.

I remember that it all started with the London Olympic Games, when Nike tweeted comments with posts related to / based on the results of each day’s events. It got extremely great recognition from online audiences, and their posts were retweeted and even spawned a new style of news.

At the moment, the best player is Durex, who utilizes the latest events well to increase brand preference. Many other brands try to emulate its style to copy their success. However, it is becoming a competition only among players. They do that just because others are doing it, and how relevant this to users remains unknown.

Fresh Off the Boat (Eddie Huang)

http://www.vulture.com/2016/07/constance-wu-slams-matt-damon-great-wall-as-racist.html