Open F2F Class Notes 27th July (Harmony)
I download a news about our industry – I downloaded a piece of news/ an article..
Paragraph (pair – ah – graph)
PR: public relations
PR Specialist: a person who is a specialist at PR.
Correspondents
Fraught (frahT)
Bureau (byoor – oh): a department
Reporters and correspondent’s x 5.3 = PR specialists
There are waaaaaaay more pr specialists than there are reporters and correspondents.
Figures: numbers (basic meaning)
“go a long way to”: help us understand/helps us
Eg. Getting enough experience goes a long way towards getting a good job.
These two numbers:
# of reports and correspondents
# of PR specialists
** they don’t give specific numbers yet.
Competing interests: you both want something different.
Reports and correspondents: they want to report news that is good or bad.
PR Specialists: They want to report news that makes their client look good.
Damon: wants to eat healthy and lose weight.
Chen: wants to eat whatever he wants and feeling full.
Pro: short for professional.
Eg. I’m a pro at baseball.
Pro: (adverb) you support sth.
Eg. I am pro meat.
Aggressive: 有进取心的 assertive/ energetic/ pushing for what you want. (negative tone)
Eg. We need an aggressive marketing plan to get this product launched.
Assertive: demanding what you want/ working hard for what you want (positive)
Eg. We need to be assertive to get our clients.
Rankle: to cause irritation./bugs/bothers/upsets.
Need (noun): an obligation/requirement/duty.
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