Open F2F Class Notes 10th December (Tony)

Corrections

They don’t know what they are doing.

All of those days except one.

Vocabulary

rejected – to be refused and not accepted eg: “It’s frustrating to be rejected so often.”

script – a written story, that is used for actors in a movie or play.

exposure – to be seen and known eg: “We can’t pay you, but it will be great exposure for your business.”

Rip off – 1. (n) a bad deal, too expensive 2. (v) to be cheated on price. 3. (v) copied or stolen eg: 1. “Don’t buy real estate in downtown shanghai, it’s a rip off.” 2. “I was ripped off when I bought that new car, it didn’t even come with a warranty.” “Our work was ripped off by some clients who took our ideas and found another company to do it cheaper.”

warranty – a guarantee for a product or service, that lasts a certain amount of time. eg: “I bought an extended warranty on my phone, but it got stolen.”

quota – a number which must be met to finish a goal. eg: “Some people think Police officers have a quota for tickets to give every month.”

upsell – to add some smaller items or services to the original purchase eg: “The gym is always trying to upsell some packages or training programs to me.”

Original –

Pitch

There is a common problem in the advertising industry. We call it “Pitch”, which means “choose the best from serval companies by their work and quotation”. Once a company get a “pitch” invitation, they make a team to prepare a proposal about marketing strategies, create ideas and quotations. They carry it to attend the “contest” and wait for the final result from clients.
If you can’t win, you get nothing.

It seems to be a fair play, but the problem is sometimes clients rip off your work to make another company to do cheaper and you are told your work is not good enough to win the game. Sometimes they have decided who is the winner before the contest, which is like a show and you are just a supporting role, but you still have to prepare the whole proposal.

Correction –

Pitch

There is a common problem in the advertising industry. We call it a “Pitch”, which means “choose the best from several companies by their work and price quote“. Once a company gets a “pitch” meeting, they make a team to prepare a proposal about marketing strategies, creative ideas and quotations. They give the proposal to the client and wait for the final result.
If you don’t win, you get nothing.

It seems to be fair play, but the problem is sometimes clients rip off your work and have another company do it cheaper; and you are told your work is not good enough to win the game. Sometimes they have decided who is the winner before the contest even starts, it is like a show and you just have a supporting role, but you still have to prepare the whole proposal.