F2F Class Notes (Tony)

The prevailing trend of market communication that is obvious to me, is towards mobile phones.

Everything has gone mobile, clearly that presents both challenges  and opportunities for marketers. We can communicate with our target audience anytime anywhere through mobile platforms. We can even know what they really want at that time, and provide our service immediately. On the other hand we should think about everything in a “thumb-stopping” way. Which brings us to the root of another trend, content marketing. We should make sure that our content is created in an visceral way. And we should make sure that we really create something which is helpful for our consumers, so that they can gravitate towards our engaging content to read or consume. And it’s not only premium content but also making your content be a topic on social media, so that everybody can share it, so that means the third trend is socialization.