F2F Class Notes 2nd April (Tony) [W]

Original –

1,tell me about yourself?

My major was art painting and graduated with a bachelor ‘s degree. I have over 5 years of professional digital advertising experience in 4A. I worked for lots global brand for instance the cocola group , the uniliver group , weyth and phs and so on. I handled some different kinds of campaigns, there are IMC campaign the EC campaign , the social planning and operation campaign for phs and broun. I knew the whole process of campaign from pitch , ideal thinking , execution and postbuy experience .

During this 5 years , there are 3 key parts ability which leads me stand out.The priority is independent thinking , it will help me think about one thing with different respective. The second one is management skill , it help me handle everything under control. The last one is high standard, it make me more prefect.

Meanwhile, I think that communication and coordination skill is more important as well. I learned above of all abilities and used them in work, I got lots of great feedbacks from clients, because of good reputation, I got some new businesses.

Additionally, I am a passionate and friendly person, I alway share this kind of positive attitude in work. I am interested in the nike ‘s advertising all the time, I am honor for this opportunity for my interview.

2,why should we give you the job ?
What is your advantage/ strengths?

3,what are you major achievements?

I have good reputation and trust with clients. it’s impressed me that when I responded for “natual “, it is a sensitive body washing and lotion brand under UL group.

First of all, my last college worked for it , but there was a trouble issue – the designed page was not the good enough for client, so that the client complained it. Our GM handovered it to me, I reviewed the objective and background , brand tone of that campaign, knew about the propose was for awareness because it was a global and new baby brand just entered in China marketing from Europe. I found some similar reference and discussed with creative colleagues. Eventually, the clients wrote a email to praise me. And my last campaign became a long term agency .

4,how do you get things done?
When you take a brief from client , what you will do?

1,Thinking – finding potential information the scope of the brief
2, discussed with other team to create a big idea
3, Quality control for the final Idea and PPT

Correction –

1. Tell me about yourself?I graduated with a bachelor ‘s degree in painting. I have over 5 years of professional digital advertising experience in 4A. I worked for lots of global brands, for instance the coca-cola group , the uniliver group , Weyth and Phillips. I handled many different kinds of campaigns, including, IMC campaign, EC campaign, the social planning and operation campaign for Phillips and Braun. I knew the whole campaign process from pitch, to postbuy experience .

   During these 5 years , there were 3 key skills which helped me stand out. Primarily independent thinking , it helped me consider things from different perspectives. The second would be management skill, it helps me get everything under control. The last one would be attention to detail, it improves the quality of my work.

   I believe that communication and coordination skills are important as well. I honed the five aforementioned abilities and used them in work. I got lots of great feedback from clients, I built a good reputation which got us some new business.

   Additionally, I am a passionate and friendly person, I always spread this kind of positive attitude at work. I am interested in Nike’s advertising style and methods. I am honored to have this opportunity.

   2,why should we give you the job ?
   What is your advantage/ strengths?

   3,what are you major achievements?

   I have a good reputation and rapport with clients. I was proud to be in charge of the “Natural ” campaign, a sensitive body wash and lotion brand under UL group.

   First of all, my former colleague worked on that campaign, but there was an issue – the design page was not good enough for the client, who ended up complaining about it. So, our GM handed it over to me. I reviewed the objective, background and brand tone of that campaign. I knew about the purpose for awareness because it was a global and new baby brand just entering  the China market from Europe. I found some similar references and discussed them with creative colleagues. Eventually, the clients wrote an email to praise me. My last company became a long term agency.

   4,how do you get things done?
   When you take a brief from client , what you will do?

   1,Thinking – finding potential information the scope of the brief
   2, discussed with other team to brainstorm
   3, Quality control for the final Idea and PPT

Pronunciation

rapport – Ra Pour