Open F2F Class Notes_ 19th May (Harmony) [2]
Storytelling:
Immersive, rather than
The proposal we will give a presentation to Dior and Unilever. This afternoon is Dior. We will tell Dior what’s the evolution of mobile marketing from 2012 to now. We will tell them how to do the mobile marketing in the future, and give some advice and ideas for Dior. But there is not a lot of ideas, because our company focus on mobile media. I think these brands have tried everything with mobile media, including display media and integrated their brand into the apps. Only one thing is new which is mobile life market.
Mobile life market is just like some girls live their normal lives, or some game players live their lives, like live a football game. They broadcast their mobile games live to an online audience. Other girls like show girls (normal girls) broadcast their normal life. The people see the live show, they are all men with nothing to do, so they just do the show. Or some rich son they will pay money for these girls for the mobile life platform, much money. So a normal girl if you do well, you can earn about 10,000 RMB over one day. I think in the future you can use VR glasses to watch the live show, so you will get an immersive experience. I will choose read books, rather than see the girls normal life.
Edited:
Today I will give my colleagues a presentation about my proposal for Dior. In my proposal, first we will tell Dior the evolution of mobile marketing from 2012 to now. Then we will tell them how to do the mobile marketing in the future, and give some advice and ideas for Dior. But there is not a lot of ideas, because our company is focused on mobile media buying. I think this brand has tried everything with mobile media, including display media and integrating their brand into apps. Only one thing is new in mobile media, which is mobile live marketing.
Mobile life market is some girls living their normal lives, or some gamers playing their games and they broadcast it to an online audience. People see the live show, they are mostly men with nothing to do, so they just watch the show. Or some rich people will pay money to these girls through the mobile life platform, so much money. So if a normal girl does well, she can earn over 10,000 RMB one day. I think in the future you can use VR glasses to watch the live show, so you will get an immersive experience. I will choose reading real books, rather than seeing the girls’ normal life.
Gamer: a person who is addicted to video games/ or plays a lot of video games. (pc/console).
Professional athlete: Â someone who plays real sports for money.
Hot trend: a fad or something that is “hot right nowâ€.
Hot spot:Â a wifi connection that you can make with your phone.
Original:
Mobile live marketing
I received a lot of requirement from my clients to cooperate with mobile live apps because the mobile live marketing is happening at an unprecedented space, and it is accelerating. However, the broadcaster who drew huge traffic are two kinds of people. One is normal girls who just live their normal life, like washing face, having breakfast, makeup or just communicating with audience in a timely fashion through the platform, and other is gamers to live playing video games. Neither of them is not suitable for brands to cooperate with.
I don’t deny the valuable of live with endless possibilities, which could be used for fashion show, new product launch event and celebrities’ living show. But for now, it is not a good time for brands to use mobile live platform to deepen brand impression. In the future, you could watch a show through VR with an immersive experience and eve interact with the people in the show, which is the most valuable thing of live platform. Anyway, I choose to read a real book or see a movie, rather than watching a girl’s normal life.
Edited:
Mobile live marketing
I received a lot of requirements from my clients to cooperate with mobile live apps because the mobile live marketing is happening at an unprecedented pace, and it is accelerating. However, the broadcaster who draws huge traffic are two kinds of people. One is normal girls who just live their normal life, like washing their face, having breakfast, applying makeup or just communicating with the audience in a timely fashion through the platform. Another one is gamers who live play video games, neither of these are suitable for brands to cooperate with.
I don’t deny the value of live platform apps with endless possibilities, which could be used for fashion shows, new product launches events and celebrities’ live show. But for now, it is not a good time for brands to use mobile live platform to deepen brand impression. In the future, you could watch a show through VR with an immersive experience and even interact with the people in the show, which is the most valuable thing of live platform. Anyway, I choose to read a real book or see a movie, rather than watching a girl’s normal life.
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