VIP Class Notes (Tibo)

HW: review the sequence and prepare 1-2 more graphs

We see much more stronger growth -> we see/notice much stronger growth

in future we might consider -> in the future

I have a little bit questions -> I have a few questions / I am a little bit confused about something

The snapchat growth is quite stable while in 2016 we see a big jump from ins stories

Facebook and youtube are clearly dominate the market -> FB and youtube clearly dominate the market/are clearly dominating

They all have their own special targeted generation / they all have their specific target (age group) / they all target a different generation

In 2012 they account for 54% of the whole market
it grows but not too much/ we only notice slight growth

The graph elaborates the situation comparison -> the graph compares A and B / shows a comparison between A and B

In north America sponsorship accounts for the biggest spending / North America accounts for most of the E-sport market

Different regions have different priorities / market structures

The e-sport market is bigger in North America with 177m compared to Asia with 132m
Looking at the market breakdown we see that both Advertising and Sponsorship are the most important contributors to the e-sport market.
Sponsorship is 1st in NA and Advertising 2nd while in Asia it is the opposite

Vocabulary

To elaborate (v) develop in details / give more details
From the graph we can see FB dominates and I will elaborate on this point…

Budge (v) : move / shift
The door was too heavy no matter how hard I tried it didn’t budge

Sky blue (n) light blue color
I bought a sky blue dress

Nitty gritty (n) most important details / basics
Tom likes to lay out big plans but doesn’t like to get into the nitty gritty

Pronunciation

Axis

Access