VIP Class Notes (Tibo)

Write about the jewelry market

if I work the whole December I can get an extra month of salary
So my deadline is the end of January, I hope to give my resignation / resign

January will be a busy month for me.

considering my position I think luxury industry is more suitable.

I would like to join high jewelry brands because CRM, except data analysis you have to create engagement with high profile customers so both of them are important for me for the future.
Data is the future for the technology side but customer resources are also important.
If one day I want to create my own business both of them are important

it depends on your story, you don’t identify as luxury but we can say it is a designer brand.

When the market is changing rapidly the top brands are the last brands which will be affected.
They want to find the right way to promote but collaborations or limited editions are not necessary for them.
Both beauty brands and food brands need to do that to attract people.

I find that … they collaborated with Budweiser and

they have a different positioning

If you are a VIP it is a reward.
If VIPs get the limited edition it is a good way to show status.
Another thing is the secondary market.
If the price goes up/gains value on the secondary market it is another way to identify the status of this brand.

if the piece increases in value after the first sale , the demand of the art piece is high.

Nowadays, collaboration or co-branding is a necessary way / a must for brand marketing development.

We live in a different time,  the way customers get information has changed, we had a lot of channels to know about the changes and development of the world.
People only needed to watch the advertising from TV before, / the commercials. But in the recent ten years, internet has been the main battlefield. However, the era of easy internet traffic is over / internet has become much more competitive, brands can no longer get new customer according to cheap traffic, it leads to the higher cost of acquiring customers. Besides, brands have to make more and more topics and social buzz to attract the public.

But I think for different luxury brand, no matter if it is a collaboration or a limited edition, it can help them to drive short-term traffic, or create a big event. It depends on the brand‘s strategy.

Vocabulary

to dilute (v) 稀释/削弱
I added more water to dilute the color

to apply for a leave (v) : ask for permission not to come to work temporarily
My son is sick so I applied for a leave

dividend (n) 股息
I like this stock because it pays dividends

commercial (n) TV ad
We made a commercial for Christmas

time period (n)  / era
I like the Renaissance, that is my favorite time period/era for art.

Renaissance (n)文艺复兴
He read a book about the Renaissance

scalper （n) 黄牛
scalpers try to make money on the resale

time(s) 次
I went to Beijing 3 times

time 时间
Time flies

a must (n) : something absolutely necessary (slightly casual)
Speaking Chinese is a must in China

Pronunciation

cycle

circle

sneakers