VIP Class Notes (Tibo)

refer to the grammar rule about comparative / superlative
+
read the pdf about numbers

focus on text messages

I can understand what they want to talk

the objective of this meeting is the competition of local brands

due to the political reasons / Chinese people are proud of the Chinese

especially the brands come from America or other issue countries.

they will give lot of the resources to local brands.

for the local brands itself they have more resources in supply chain

they are becoming more and more stronger in product

we will judge the mature level of an industry

the penetration is not very so high

we need to educate them in the full make up steps
in lower tier cities patriotism is not so strong
really advanced than the local players.

we will separate the purchase intension into 2 ways

the luxury brands grows quite good because people are looking up to high quality life.

————–

I can understand what they want to talk about  / the message they want to deliver / convey

the topic of this meeting is the competition of local brands

Chinese people are proud of the Chinese -> proud of being Chinese / Chinese people are patriotic

especially the brands come from America or other issue countries. -> especially if the foreign brand comes from a country having some nervousness with China

they will give lot of the resources to local brands. / they will try to support local brands / they will give an advantageous treatment to local brands …

for the local brands itself they have more resources in supply chain -> for the local brands themselves they have more resources in supply chain / local brands have a better supply chain (because they are closer to local delivery companies… )

they are becoming more and more stronger in product -> stronger and stronger

we will judge the mature level of an industry-> maturity level

the penetration is not very so high -> not so high / not very high

we need to educate them in the full make up steps -> we need to educate them about the make up process 

really advanced than the local players. -> more advanced

we will separate/divide the purchase intension into 2 ways  / in 2 categories / in 2 types / We distinguish 2 main drivers when looking at the purchase intension

the luxury brands grow quite well because people are looking up to high quality life. / luxury brands still

Vocabulary

aspirational brand/purchase (n) something you buy to show status
Rolex is an aspiration brand

aspiration (n)志向
What is your aspiration?

maturity (n)
We did a survey on the maturity of the cosmetic industry in first tier cities in China

mature (adj) showing high level of maturity
The phone industry is now quite mature

immature (adj) not mature / showing low level of maturity
Tom is 20 but he is still quite immature

sense of identity (n) 认同感
purchasing this brand means I can be that kind of girl

index (n) 指标
The index we usually use to judge is the Average consumption ….

patriotic (adj) Loving one’s country
Tom felt patriotic when China won the first gold medal in the olympics

patriotism (n)
The government encourages patriotism

syllable (n) unit of sound
How many syllables are there in this word?

chit chat / small talk (n) casual conversation you usually have to break the ice or wait before or after a meeting…
We had 5 mins of chit chat while waiting for everyone to arrive

Grammar

something is good (adj)
This new lipstick is very good

do something well (adv)
Melany knows how to apply lipstick well

comparative / superlative :

if short word (2 syllables or less)
word+er/r
short -> shorter
short -> the shortest

if it is a long word (2 syllables or more)
more + word
difficult -> more difficult
The most difficult

Pronunciation

loyal

lower tier

intension

thousand

18 / 80