VIP Class Notes (Olivia)

SE ConsultantDongdong

official market launch on media platforms

not within their scope

relocate some budget to support online events and having a smaller offline event

inefficient ineffective communication

catch – caught – I’m caught in a tough situation, I’m caught between a love triangle

KOL – influencer

recommendation n, recommend v,

authentic – truthful/real – adj, KOCs provide more authentic recommendations than KOLs.

trade off –

compromise, – I’m compromising on the quality of the KOLs since I have a smaller budget.

reasonably priced

punch in/out

clients –

low -tiered cities, tier 3/4 cities. Top -tiered cities

ingredient – n,

caffeine  – n

I’m so unfortunate

sample v/n

I’ve made some samples

I’ve sampled on the different designs

calligraphy n, treasured national asset

IP collaboration –

pure

track v/n

v. I’m tracking my monthly spending

n. this track of … is very competitive,

bottled drinks

I’m working on/developing/prepping a proposal(marketing calendar, event calendar) now

calendarize – v

image – image of a person/company/brand

annual – adj

violating the contract