VIP Class Notes (Nicholas)
boutique / a small, classy, high end business
niche / a very focused section of something, usually super focused
e.g. A generalist would be a “doctor”. A doctor’s niche would be an eye doctor.
e.g. Rich people like to hire specialists in specific niches.
e.g. You are not a marketing generalist (noun), you are a marketing specialist. Your niche is event promotion.
e.g. “The riches are in the niches.”
Grammar
most of the company have / has
to exciting the customer / to excite the customer / to entice the customer
Vocabulary
“from cost standpoint…”
e.g. Let’s start talkign about the event from a F&B standpoint.
this part of the money/ portion / allocation (noun) / allocate (verb)
e.g. How much of your budget have you allocated towards F&B?
e.g. If you’re breaking down a company’s budget, you can look at what is their events marketing allocation.
case by case depends on / it depends on the case / depending on the case / I determine that on on a case-by-case basis
word of mouth / how good reviews or opinions of a businessperson are shared from person to person
e.g. I don’t buy advertisements for my business, I depend on word of mouth.
e.g. Something travels by word of mouth.
referral (noun) / to refer (verb) / to suggest your name to someone to connect you for business opportunities
e.g. I heard Fat Burger needed an event specialist, so I referred Luna to them.
e.g. Luna was very thankful for the referral.
milestone / a very important time or event…but it’s somethign that you an measure and celebrate.
e.g. When a company reaches their 10 year anniversary in business — this is an important milestone.
“racked up…” / they were successful and the profits added up or racked up
e.g. When Luna is shopping at Dolce & Gabanna, her bill racks up.
e.g. When Nick eats at Fat Burger, his bill racks up.
to take delivery / to receive
e.g. Have you taken delivery of our pacakage?
SEC / Securities & Exchange Commission / these are the people that are the watchdogs of the USA stock market — they make sure everyone is following the rules
e.g. It’s the SEC’s job to protect investors.
This company is “publicly traded” / I can buy it on the stock market
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