VIP Class Notes (Li)

Think about the questions below. Share your answers with me next class.

Vocabulary

dairy products – milk-based products

align – when two or more things combine

exchange contact (info)

full-time parent/mother/father

Inner Mongolia –  内蒙古

Grammar

among – within (a group/s)

audience – singular/plural

What sets your product apart? 

How does this align with your brand image? 

How can your slogan appeal to your target audience?

What other strategies can you implement to build product awareness?

give each other styling suggestions

I spend most of my time alone 

heavy topics

deeper topics 

In my imagination, I plan to launch a new yogurt brand.

With the health trend is becoming more and more popular by white-collar and student groups,
This type of food can be seen as a big chance in the Fast-Moving Consumer Goods (FMCG) industry.
Next, I will show you my marketing plan:

As leading a healthy lifestyle is becoming increasingly popular among white-collar and student groups,
This product can be seen as a big chance in the Fast-Moving Consumer Goods (FMCG) industry.
Next, I will show you my marketing plan:

Here is my marketing plan: 

Firstly, I will collect the information about whole food industry especially yogurt sector, try to evaluate which market segment should I focus on.

Firstly, I would like to do research on the whole foods industry especially in the dairy sector, and try to evaluate which market segment I should focus on.

Secondly, I will do some consumer research and divide them into different groups. Then, conclude the different characteristics of them individually, and pick up my target audiences from here.
After that, I will investigate the different yogurt products and brands, analysis the feedstock, formulation, and other details.

Secondly, I will do some consumer research and divide them into different groups. Then, identify different characteristics between them, and pick my target audience from here.
After that, I will further analyse different yogurt products and brands, evaluate the feedstock, formulation, and other details.

Through these steps, I can do SWOT analysis about my own products, then make my own marketing strategy.
I will create the visual image and write down brand story and slogan for my yogurt brand.

Through these steps, I can do a SWOT analysis on my own products, then make my own marketing strategy.
I will create the visual image and write down the brand story and slogan for my yogurt brand.

The brand story will be including the brand spirit and concept, help consumers to understand the core of this new brand better.

The brand story will include the brand spirit and concept, and help consumers to understand the core of this new brand better.

The slogan can show the unique selling point of the brand, it may connect with healthy lifestyle and active attitude to.

The slogan can show the unique selling point of the brand, which may connect with healthy lifestyle and keeping active.

When talk about brands’ diffusion, I will build some business relationships with Key Opinion Leaders in health area, they will post my brand messages on social media then affect their followers.

When talking about brand diffusion, I will build some business relationships with Key Opinion Leaders in the health sector, so that they will post my brand message on social media and influence their followers.