VIP Class Notes (Jesse)

continue with market leader book

when i reading a lot part of the reading – when I read a long passage / a long text 

high level of me – more high level compared to me / higher level than me 

Sorry I’m not really familiar with that term. 

stretching – using an existing name on another type of product

endorsement – the use of a well-known person to advertise products

segment – the percentage of sales a company has

look-book

spread out – spread 

girl – gerl