Open F2F Class November 13th (Ben)

Grammar

I cut my hair = myself

I had my hair cut = by a hairdresser

Vocabulary

in touch

We are still in touch, we try to keep in touch. We don’t want to lose touch.

college years

I did play games in my college years.

fade away = to disappear progressively

After we graduated, we lost touch and that friendship of our college years slowly faded away.

umbilical cord = the cord that connects the baby to the mother

Old friends are your umbilical cord to your past.

placenta 胎盘 = the food reserve of an unborn baby

Some women eat their placenta after giving birth, as it is said to be very nutritious.

Even though we keep in touch, we do have different lives.

The problem with childhood friends is that sometimes, you have nothing more in common than your past. However, they are a way to connect with your past. Old friends are your umbilical cord to your past.

Corrections

after graduated –> after graduation / after I graduated

Original version

Trump won the election

Trumped end up winning the election and became a new United States President, which was unexpected by lots of people. We call it another “Black Swan” affair after Brexit, which caused a string reflect in financial market.

In perspective from people who work on advertising, we can learn a lot from this campaign. Hillary spent a lot budget on media, asked top creative companies develop campaign strategies and images and almost all of the celebrities (key opinion leaders) supported her, but she still failed in this election. It was a classic promotion strategy, you had generous budget, media exposure and top KOLs. The only reason you lost was because of the “brand” or the “product” was not good enough. However good was your promotion, if your product was terrible, you could never acquire your customers.

Edited version

Trump won the election

Trump ended up winning the election and became the new President of the United States (POTUS), which was unexpected by lots of people. It was called another “Black Swan” affair after the Brexit, which has caused a strong reaction in financial markets.

In the perspective of people who work in advertising, we can learn a lot from this campaign. Hillary spent a lot of budget on media, asked top creative companies to develop campaign strategies and images and almost all of the celebrities (key opinion leaders) supported her, but she still failed in this election.

It was a classic promotion strategy, there was generous budget, media exposure and top KOLs. The only reason she lost was because of the “brand” or the “product” was not good enough. However good your promotion is, if your product is terrible, you can never acquire your customers.