Open F2F Class Notes November 30th (Ben)

Vocabulary

a red envelope

most of the time

You know you are an adult when your cash flow becomes negative on Christmas.

a nephew 侄子/ a niece 侄女

differentiate yourself from others

Marketing teaches you how to differentiate yourself from competition.

fragmented 碎片的

The information you get on the internet is very fragmented.

freemium = free + premium

entrepreneurship

cosmetics 化妆品

My girlfriend is an entrepreneur in cosmetics.

theory vs. practice

I see marketing as a very theoretical subject with no practical applications.

Corrections

during I was sick –> while I was sick

Original text

The core of marketing

I read a marketing textbook last weekend. I thought I had known there was all to know about marketing. However, I started to figure out the meaning of marketing, what is marketing on earth. But I didn’t get any idea on the internet or through thinking out by myself, I choose to find the answer from the most classic textbook, which is full of the knowledge, experience and showcases I the whole marketing history and continuously updating.

Position, is the answer from the textbook. All you do is differentiate yourself from others so that consumers will be attracted by you. You have to try your best to build your exclusive position int in consumers’ mind, whatever a special fiction your product have, lower price or certain sort of lifestyle you appeal, position is the most critical part of marketing.

From my perspective, marketing is a kind of balance. You balance consumers and competitors when you build your marketing strategies. You balance “art” and “since” when you create your advertising. You balance your inner employers and outside partners(channel, factors, advertising agencies). When you get high level, I think you have to think more about balance.

We can put this opinion on life. Life is also a kind of balance, dreams and job, work and family, earning money and relaxing. Balance your life.

Edited version

The Core of Marketing

I read a marketing textbook last weekend. I thought I knew all there was to know about marketing. However, I started to figure out the meaning of marketing, what on Earth marketing is. But I didn’t get any idea on the internet or through thinking out by myself, I choose to find the answer from the most classic textbook on the subject, which is full of the knowledge, experience and cases in the whole marketing history and that is continuously being updated.

Position is the answer from the textbook. All you need to do is differentiate yourself from others so that consumers will be attracted to you. You have to try your best to build your exclusive position in consumers’ minds, whatever a special function your product has, whatever lower price or certain sort of lifestyle you promote, position is the most critical part of marketing.

From my perspective, marketing is a kind of balance. You balance consumers and competitors when you build your marketing strategies. You balance “art” and “science” when you create your advertising. You balance your inner employers and outside partners (channels, factories, advertising agencies). When you get to a high level, I think you have to think more about balance.

We can transpose this opinion on life. Life is also a kind of balance, dreams and job, work and family, earning money and relaxing. We should also find a balance in our life.