Open F2F Class Notes February 28th (Ben) [1]

Vocabulary

traditional =/= modern, new

a device = a small piece of equipment (a phone, computer, tablet, TV, etc)

equipment 设备

mobile 移动

mobile devices = phones, tablets, but not computers

Communication used to be one-way but nowadays it goes both ways and even sideways.

The two-step flow of communication states that people form a bigger part of their opinions based on opinion leaders’ interpretation of media messages.

Grammar

‘ = an apostrophe （= my friend’s mother)

Original

Effective communication is really of importance to mass media. As the mobile devices of communication spring up in recent years, we can get information from media anytime and anyplace. Thanks to the advancement of technology, a significant proportion of modern media have grown able to do anything which only traditional media could do before. A lot of audience form a bigger part of their opinions based on opinion leaders’ interpretation of media messages in accordance with the two-step flow of communication.

Edited version

Effective communication is really of importance to mass media.

As the communicating mobile devices have sprung up in recent years, we can now get information from the media anytime and anywhere / anyplace.

Thanks to the advancement of technology, a significant proportion of modern media have grown able to do anything the traditional media couldn’t do so far.

A big part of audiences form a bigger part of their opinions (based) on opinion leaders’ interpretation of media messages, according to the two-step flow communication model.

They can do anything, which only traditional media could do before = the traditional media could do anything before. Modern media didn’t change anything.

They can do anything which only traditional media could do before =

a concept = a general idea 概念

a conception = the way someone sees a concept 看法

The one-child policy is a concept that comes from China. Some people have a negative conception of it.