Open F2F Class Notes _18th May (Harmony) [2]

Factors (fack – ters)

Shape (shayp)

Storytelling:

Realistic, Experiment (remember to watch your have/has)

There are realistic factors when we bought something.  1 is the color, second is the shape, and the third one is the product location in the store.

There are lots different kind of color, color have some meaning/ Have different meaning for some color.  Some color is matched for women, and maybe other color matched for the men.  So brand needed to find suitable color and using in the product design.  It will attract customers more.

Second is the shape, if the products is round will give people some comfortable feeling.  The sharp/tough products will give the people feeling is no good.  So try to use suitable shape to design packaging.

The third one is location, on the store almost people used to use the right hand so if you want to sells your products best, you can put the products on the right side it will help more to people to get them.  The sales man can experiment to put the best selling product on the right side.

For example, sugar.  If put the sugar on the/beside cash desk , when you check out child will telled you “mom I want this sugar”.  So at that time mom will buy it for the child.

Edited:

There are 3 realistic factors when we buy something.  First is the color, second is the shape, and the third is the product location in the store.

There are lots of colors, each color has some different meanings.  Some colors are desirable for women, and some other colors are desirable for men.  So brands/client need to find suitable color and use it in the product design.  It will attract more customers.

Second is the shape, if the products is circular it will make people feel comfortable.  The sharp or tough products will make people feel bad.  So try to use suitable shape to design packaging.

The third is location, most people use their right hand so if you want to sell your products better, you can put the products on the right side. It will attract more people to get them.  The sales man can experiment by putting the best selling products on the right side.

For example, sugar.  If put the sugar beside the cash desk when you check out maybe your child will tell you “mom I want this sugar”.  So at that time you will buy it for your child.

Round:  a shape, but also a phase of something.

Ex:  The ball is round.

Ex:  The client wants a second round of proposals.

Original:

As we said yesterday, i am reading a book, it will taught us how to understand other people in a indirectly way.Today I want to talk about second part, which is that what kind of factor will influence you to make discussion, when a store want to customers to buy more products. Such as, product shape, product color and where will the product be put.

Color: people will get different emotion feeling from the color, and it will let people link in other relevant things. Red – have some waking felling, such as traffic lights.
Shape: ring product will spend more comforter information to people than sharp products.

Edited:

As we said yesterday, i am reading a book, it will teach us how to understand other people in an indirect way.  Today I want to talk about the second part, which is what kinds of factors will influence consumers to make a decision, when they are in a store. Such as, product shape, product color and product location.

Color: people will get different emotional feeling from the color, and it will let people link in other relevant things. Red – have give a worried feeling, such as traffic lights.
Shape: circular products will give comfortable information to people, rather than sharp products.

Rather than = shows the negative side of two choices.

Eg.  I like to eat western food rather than Chinese food.