Online Class Notes (Tibo)

Everything is ok but the new job is very busy, there are so many things I need to learn.

This is a French company. This is more traditional.

It is not a fashion brand.
There are 9 people in our store.
I’m the store manager so they have to be nice to me.

It is about 15m on foot from the store

I go back to Shanghai every week  / I go back to SH once a week /I return to Shanghai on Sunday

I’m in Nanjing about 2 weeks and job in the store and go home. -> I have been in Nanjing for about 2 weeks and I just work in the store and go home.
I haven’t been anywhere else. / I haven’t visited Nanjing much.

Shanghai customers are more fashionable than in Nanjing.
Goyard is a bag brand.
In SH many customers like the shiny colors
In Nanjing they choose black / they prefer more traditional colors.

In the store we talk in Chinese but for the product names we need to use French.  / the product names are all in French.
We have about 30 products.
The French pronunciation is difficult

Fashion brands are very quick and have so many in store events every month.
In Goyard we don’t have events or gifts to customers.
You have to tell the customers about the qualities of the products.

They have a good design and brand history
They are 150 years older than LV / their history is 150 years longer than LV.

It is for women or younger ladies. / our target is women and younger ladies.

Our store is in a Nanjing shopping mall. The shopping mall has all the luxury brands  / there are many other luxury brands in that shopping mall.

I think the brand Goyard  is on trend / trendy.

I am the only new comer in the store.
Other people joined before me.

They are a little slow.
They are slow to make the customer pay for the product.

The customer says I have to think and want to go around and the staff says ok get a Wechat and the customer leaves. / When a customer is not ready to buy the staff doesn’t push at all / the staff is too passive.

If the customer says I have to think the staff can ask what they are worried about / the staff can try to really understand the feelings of the customer.

We have slow movers. We must push the slow movers to sell more.

the Hobo bag is out of stock and the French factory is slow to make new bags
Customers have to wait a few months.

It is done by a team of craftsman in France.
In SH the brand has international customers but not in NJ.

They dress differently and choose different products.

Fashion trends start in SH and then move to NJ
But the products are out of stock

NJ store told their customers about the new bag and customers didn’t like it but half a year later they wanted to buy it but we didn’t have stock. / we were out of stock

People see the products on apps like XHS.
The movie stars or KOLs use them and the customers will want to buy them.

Goyard is a traditional brand so they don’t use brand ambassadors. The brand doesn’t have online stores. We want to push the customers to come to our stores.

Vocabulary

quick (adj)
Tom is quick

quickly (adv)
Tom did his job quickly

out of stock (n) not having products available
The Hobo bag is often out of stock

Arab (adj) 阿拉伯的
There are many Arab customers in SH.

craftsman (n) 手艺人
The bag is made by great craftsman

passive (adj)被动的
I find the staff a little passive, they don’t try to increase sales.

brand history (n) history of a brand or company
Goya has a longer brand history than LV

quality (n) 质量/优质
This product has many qualities.

product (n) 产品
We have the same products in all our stores

colleague (n) someone you work with / work mate
I have 9 colleagues in the store

traditional (adj) 传统的
It is a more traditional company
Clients in NJ prefer more traditional colors like black

company culture (n) 公司文化
I am learning about the company culture in Goyard/

pronunciation (n) 发音
The French pronunciation is difficult