Online Class Notes (Tibo)

shanghai watches

seagull , 1963 chronograph

A global executive from swatch will come to China so we are  in preparation for / we are preparing the orientation.

She is not familiar with the Chinese market so we need to talk about the Chinese economy and our view of the Chinese market.
Then we need to talk about the industry changes with Swatch.

After our research we found the economic of the chinese market is resilient -> we found the Chinese economy was resilient

The consumer behavior coming up to 618 seems powerful.
We believe the economy is resilient  / will recover / will show recovery

The consumer purchasing power increased greatly.
Even though it does not appear as good as 2 years ago, it can be appear that the situation becomes much better and show a 100% increase compared t0 during the pandemic ->
even though it isn’t as good as before Covid it showed a strong increase compared to during the pandemic.

The experts predict they economic will recover to the levels before the pandemic in 2 or 3 years.

before you would spend maybe 30,000 for a bag but now it is 50,000.

It is a challenge from every aspect 
Before the high recognition of Swiss made product would gain the trust of consumers but now electronic watches appeared maybe the consumers are not only focused on the watch from Switzerland.

The branding positioning is art gallery so we have some collections in collaboration with artists. Some female buyers will prefer this.

For other collections male buyers will prefer to have it. / there are more male buyers
They try to target both genders.

It has a fixed consumer group. The big challenge is to widen / to enlarge the target market / to reach more people.
If new collections are unveiled the main consumers are returning customers
consumers are very loyal.

They have created many innovations in the products and in their marketing initiatives.

I am not remember -> I don’t remember 

I would not spend so much to buy that / most consumers prefer more standard watches.

They always get innovations in the product development / they innovate with their products.

I will take more focus for that -> I will focus on that / It will encourage me to buy.

Vocabulary

green submariner (hulk)
The hulk is a popular watch

integrated bracelet (n) watch with a bracelet integrated with the case
the PRX is surfing on the integrated bracelet trend

upcoming (adj) the one becoming hot
Casio is good at collaborating with upcoming celebrities

loyal (adj)
Tom is very loyal

loyalty (n)
Consumers show a lot of loyalty

writer (n) someone who writes

architect (n) people who design buildings

to delay a purchase (v) to leave a purchase for later
She decided to delay her purchase

jewelry (n)
She bought a piece of jewelry

middle class (n) people earning an average income
people in the middle class find it hard to buy luxury products

Pronunciation

13

30

16

60