F2F Class Notes (Tibo)

It is a normal people and everyone can use it -> It is a normal person , they want to show that anyone can use it  / it is easy to use

Think about a marketing campaign or TV ad that you felt was interesting and explain why/

it is easy to wash

when we traditionally wash clothes we will put a washing powder and then a softener

Generation Z is those people born between 1996-2010, we also called them “Gen Z”. They’re so different with people born in the early 90’s.
For example, if they want to buy a beauty product, they think more about it than 90’s. They search it on the net and look for how others talk about it. They also look the product’s ingredients to research its useful or useless.
On using cosmetic items, Gen Z are also different with 90’s. 90’s just use foundation or cushion BB to make up, but Gen Z use more. They use makeup base – foundation – concealer – powder. They do more professional, and they love researching how others makeup on the net. They follow up beauty KOLs who share their makeup technology and item they use.
Gen Z like to use Chines brands more than 90’s. 90’s prefer International makeup brands, such as Bobbi Brown, Shu uemura, Lancome… Gen Z prefer to using Chinese brands, such as Florasis, Perfect Diary, Judydoll, Zeesea… They think those Chinese makeup products are cheaper, useful, and colorful. They can buy more products by less money. It’s suit for their shop habit.

Generation Z is those people born between 1996-2010, we also called them “Gen Z”. They’re so different with people born in the early 90’s.
For example, if they want to buy a beauty product, they think more about it than people born in the 90’s / the previous generation . They search information about it on the net and look for how others talk about it / product reviews. They also look at the/ inspect the product’s ingredients to research if it’s useful or useless.

On using cosmetic items, Gen Z are also different with Gen Y . People from gen Y just use foundation or cushion BB to make up, but  people from Gen Z use more products. They use makeup base – foundation – concealer – powder. They have higher expectations  , and they love researching how others makeup on the net. They follow beauty KOLs who share their makeup methodology  / make up tips / make up tutorials and item they use.
Gen Z likes to use Chinese brands more than Gen Y  / Gen Z is more patriotic than Gen Y.
GenY prefers International makeup brands, such as Bobbi Brown, Shu uemura, Lancome… Gen Z prefers to use/ prefers using Chinese brands, such as Florasis, Perfect Diary, Judydoll, Zeesea… They think those Chinese makeup products are cheaper, useful, and colorful/diverse. They can buy more products for less money. It suits their shopping habits.

Vocabulary

to identify (v) 联系 / associate with
They use an old man in the commercial because their target can identify better with that man than with a young man.

household (n) 一家人
They target normal households

to target (v) 耙
Our new product targets Gen Y

refrigerator / fridge (n) 冰箱
He puts beer in the fridge

patriotic (adj) 爱过的
Gen Z is more patriotic than other generations

patriot (n) 爱国者
Tom became a soldier because he is a patriot

tutorial (n) explanation of a subject
I looked for a make up tutorial on the internet

methodology (n)  方法 / system of methods
Our methodology when developing new products is to focus on the consumer first

technology  (n) application of scientific knowledge  技术
The iPhone is a wonder of technology
With the improvement of technology it is easy to send video quickly to anyone on Earth

to inspect (v) look at something closely / examine
The policeman inspected my ID because it looked fake

inspection (n) 检查
The restaurant was closed after a food inspection because they realized the kitchen was dirty

require (v)
Buying alcohol requires an ID

requirement (n)
There are many requirements if you want to buy alcohol

astronaut (n) 宇航员
a team of 4 astronauts went to the moon