F2F Class Notes (Sonia)[S]

write an email to BIO-OIL and explain what your company can do for their product

What is the aim of your company

we want to widen the affection of this brand‘s marketing and attract our target customer. For example, if I am in charge of a brand like Shampoo, which forbid people lost their hair, I will say our target customer should be at age from between 30 to 50. Based on the price, we target these people should have a great payment, and for men especially. I can put the advertising in some websites, which is for men and we also can target their wifeves, so their wifeves will help them to buy this. Also we will target some hospitals, a specific department,[ such as the dermatology department]  so when people go to this hospital to go for some a solution so the doctor can introduce our products and this will look like much more professional.

I think before that people didn’t notice hair loss is a bigthis problem in thier hair. Nut now people care more about their appearance, so many people may think it is a big problem for them. So this is why we want to introduce this brand into China and we believe it will have a big market in the future.

why are other company’s marketing strategy not as effective?

because the brand affect is not so big [incredible/influential/powerful] so as a consumer I will be confused which products are good, so maybe I will get some advice from some professionals people like a doctor. But the market is still too narrow, what we want to do is to open their eyes and when they have any problem they can think of our product first.

*widen the affection= increase the affect //increase the market in China

“Based on the price, we target these people should have a great payment”

correction: “we are targeting higher income customers” /who can afford it

Vocabulary

affect(v): to have an influence on someone or something, or to cause a change in someone or something

e.g I can affect somebody

effect(n): the result of a particular influence:

e.g I like the effects of this film.

forbid(v): to not allow someone (noun is forbidden)

this area is forbidden for smoking

prevent(v):to stop something from happening or someone from doing something

e.g to prevent hair loss

e.g I will write down every word to prevent myself from forgetting

multi-/purpose/ functional: can be used for many things and in many ways

e.g this product is multifunctional

cater to: provide for

e.g this shampoo caters to people with hair loss

refining your marketing strategy (perfecting, improving)