F2F Class Notes (Li)

Day 1, Session 2: Maximizing Value
自我介绍（P/18）
Thank you, Celestine.
Hello every one. Good morning, Good Afternoon, Good Evening.
My Name is Grace Zhu, from DGF China. My role is Air freight controller, mainly in charge of finance controlling for Air freight product.
I joined company in Sep.2019. This is the first time I joined “The 21st Century CFO” module as CO-FACILITATOR. It is my pleasure to meet everyone here, I believe we will have a very nice learning journey together.
Now, let me pass my object to our another key facilitator MingUei.
Purpose: To define how Finance maximizes value and allow participants to reflect on their contributions to each of the bottom lines.

（P/42）
We heard great examples! Let’s formalize it and write definitions of how Finance maximizes value for each of the bottom lines.
—- 14 Finance’s value contribution (mural)
In your breakout rooms, discuss and write a definition for how Finance maximizes value for our Colleagues, Customers, Investors and the world we live in:
Team Red = Employer of Choice / Colleague
Team Yellow = Provider of Choice / Customer
Team Green = Value for our Environment, Society and Governments
Team Grey = Investment of Choice / Investor
You have 5 minutes. We will all work in the same Mural area.
Any questions?
Put participants back into the same breakout rooms. Total breakout time: 5 min.
Rain confetti after 4 minutes. Close breakout rooms.
Individually, read the definitions.
Then, also individually, add a sticky note to each definition with a score out of 10 indicating, how well you in your Finance area currently deliver this value?
Ten, means completely correct or did extremely well.
Zero, mean not at all.
Thank you. Let’s all move to Zoom to discuss.
So, where are the 10/10s?
What actions do you need to take in your area of Finance to reach 10/10 in an area?
Go through each bottom line and listen to an example of what Finance managers suggest to do to close the gap.
How do we balance the 3 bottom lines and the different expectations? Look for:
• Service value chain (happy colleagues – better service quality – happy customers – more profit – happy investors)
• Consider each bottom line and ESG in our decision making
• Look for win:win:win outcomes
• Stop doing tasks that don’t contribute.
Finance is expected to deliver on all 3 bottom lines, in a sustainable way: Investors are looking for ESG data, Customers expect intuitive digital interfaces and projective cost reduction proposals, Colleagues expect development and leadership with head, heart and guts.
For many in Finance, focussing on numbers and reporting was a comfort zone. Shifting expectations mean that the comfort zone needs to grow! The addition of the Finance focus topic “Sustainability Experts” shows how our remit has already changed significantly.
This is likely a good point for a break!

Now let’s have a break for 5 mins.

—- 15 Strategy
On screen now you will see the Strategy 2025 diagram。This is where we’re heading as a group: Strategy 2025.
If we stay in our comfort zones, we will not achieve the goals of our Finance Strategy 25. We must accelerate the pace with which we leverage the common DNA of the Finance model, and just like in our kick-off activity, recreating animal sounds – sometimes it will feel uncomfortable.
Let’s move to Zoom and explore 2 potential outcomes for Finance, depending on our response and speed.

Pronunciation

coworkers/colleague – call or kou (like in Chinese)

definition – de-fi -ni- (don’t stress this syllable)-shen

sustainable – sus-tay-nah-bi-li-ty

intuitive – in-tew-i-tive

comfort – come-furt