F2F Class Notes _13rd Mar (Harmony)

powerpoint:

shaping (sheyp – ing): to adjust, or adapt. 

ex:  The makeup industry is shaping the way women should look. 

inner (in – er)

true (troo)

edge (ej)

acceptability (ak – sep – tuh – bill – a tee)

efficacy:  effectiveness, the ability to produce the desired result.

ex:  Women care about the efficacy of their skin products. 

trend

specific (spe – sif – ik)

taste (tay – st)

generalist (jen – er – uh – list)

silicone (sil – i – kohn):  a chemical ingredient used in a lot of cosmetics.

ex:  Many women prefer shampoo without silicone in it. 

sulfate (sull – feyt):  another chemical ingredient.  Used in some cosmetics or shampoo.

ex:  Sulfate in shampoo may be bad for your hair. 

volumizing: a product that would make your hair bigger. 

ex:  Women like volumizing products to give them bigger hair. 

our hair were damaged – our hair gets damaged

immunization (imm – you – neyz- ation)

oxidant

serum (seer – om):  (cosmetics)  usually the most potent part of a skin care line, highly concentrated to get good effects.

ex:  I use a serum to help minimize wrinkles on my face. 

toner:  the second part of facial care, after the cleanser to help remove anything remaining on your face.

ex:  The toner is an important step of skin care. 

Acne (ak – knee):  bad skin, usually has zits or pimples on it.  A build up of dirt under the skin.

ex:  Many teenagers experience acne.

pores:  the skin openings where dirt can build up, but also used to sweat.

ex:  My pores get blocked easily with dirt. 

bullseye: the very centre of something

ex:  The aim is to always hit the bullseye. 

understated: doesn’t draw a lot of attention, but is good, or has high value.    

ex:  The outfit was understated, and elegant.   

ex:  The skincare product was understated, and had high efficacy. 

progressive: looking for progress, change or improvement.  Could be a product, or a person’s point of view. 

ex:  I look for progressive thinkers as employees.