F2F Class Notes 21st March (Joseph)

Vocabulary

Commonality – things that you share in common with. (e.g. I think we are friends because we share a lot of commonalities.)

Commercial – advertising for TV (e.g. I prefer to watch TV on the internet because I can block all of the commercials.)

Ethnographic – in-store research, using only observations. (e.g.

Pronunciation

Quantitative (kuan-ti-tative)

Qualitative (kual-i-tative)

Key (kee)

Appropriate (apro-pri-at)

Been (bee-n)

Being (bee-ing)

Seen (see-n)

Seeing (see-ing)