F2F Class Notes 21st March (Joseph)

Vocabulary

Tender – is when a company will give its brief to multiple agencies and each one will need to prove why they should get the contract. (e.g. My company is currently tendering for a new market research project with the Chinese government.)

How to convey contrast and/or further information:

But
However
Although
On the other hand
Whereas
Furthermore
Additionally
In addition (to…)
Besides
Also

Write an email that is a pitch to a client for a new advertising contract. The company is a multinational brand that sells sugar water.