Email Service Notes (Tony)

Your Original Email

This is Vian from I.T marketing, very nice talking with you just now.
I.T (luxury line) has now opened over 20 stores in almost all the tier 1 cities inclu. Beijing/Shanghai/Tianjin/Shenyang/Dalian (opening soon)/Hangzhou/Nanjing/Xi’an/Chongqing/Wuhan/Chengdu/Guangzhou in the best malls in town.

Per our discussion, we would like to seek co-branding opportunity with Bobbi Brown to build up brand images together in the field of fashion & luxury, just have something very rough in my mind for now, we can certainly set up a meeting to discuss more ideas and plans if you are interested in it.

Promotion (in store)
– I.T : Bobbi Brown samples giving out by free upon certain merchanics
– Bobbi Brown: I.T’s leaflet/shop card/coupon…etc. giving out by free upon certain merchanics-

Event
– I.T: head-to-toe styling service, set up a make up corner in I.T boutique only open to VIP (database from I.T and Bobbi Brown), I.T to mix and match the outfit, Bobbi Brown to provide make up and hair styling. If we want to make it bigger and more impactful, even can set up a pop-up styling store in the atrium of certain mall, inviting press/celeb to kick off the project.

– Bobbi Brown: line up new product launch event, I.T to provide outfits to the models to putting together a fashion show/trunk show.
Product
– Bobbi Brown product wrapped by I.T package, to be sold by both sides or as a GWP. Understand it’s quite complicated becoz it must be involved your HQ, but we could dig deep see if have chance to do for a long-term collaboration.

Please feel free to forward this email to your related marketing fellows if needed.

Thanks a lot and have a nice day=)

Your Edited Email

This is Vian from I.T marketing, it was very nice talking with you.
I.T (luxury line) has opened over 20 stores in almost all the tier 1 cities including Beijing/Shanghai/Tianjin/Shenyang/Dalian (opening soon)/Hangzhou/Nanjing/Xi’an/Chongqing/Wuhan/Chengdu/Guangzhou in the best malls in town.

Per our discussion, we would like to seek a co-branding opportunity with Bobbi Brown to build up a brand image together in the field of fashion & luxury goods. We just have a very rough concept for now, however we can certainly set up an exploratory meeting to discuss more ideas and plans if you are interested in it.

Promotion (in store)
– I.T : Bobbi Brown samples given out for free upon certain conditions
– Bobbi Brown: I.T’s leaflet/shop card/coupon/flyers etc. giving out by free upon certain conditions–

Event
– I.T: head-to-toe styling service, set up a make up corner in an I.T boutique store only open to VIPS (database from I.T and Bobbi Brown), I.T to mix and match the outfits, Bobbi Brown to provide make up and hair styling. If we want to make it bigger and more impactful, we can even can set up a pop-up style store in the atrium of certain malls, inviting press/celebs to kick off the project.

– Bobbi Brown: line up new product launch event, I.T to provide outfits to the models to put together a fashion show/trunk show.
Product
– Bobbi Brown product wrapped by I.T packaging, to be sold by both sides or as a GWP. I Understand it’s quite complicated because your HQ must be involved, but we could dig deeper to see if there is a chance to do this for a long-term collaboration.

Please feel free to forward this email to your related marketing colleagues if needed.

Thanks a lot and have a nice day=)