Email Service Notes (Tony)

Demo StudentIvy

CORRECTIONS E-MAIL

1. Check the mistakes the teacher marked.

2. Write the correct answers.

3. Submit as homework and review with teacher in next class.

Mistakes:

(???) = something missing

word = mistake

(How many?) = A question means you need more info.

Your Original Email

MARK MISTAKES ONLY!!! (Don’t give corrections)
Below is a real email from my work. Please help mark mistakes, Thanks.

Hi All,

Attached you can find update media mix for Clarityne in 2018.

OTV adjustment:
1. OTV regular buy: 1st wave(Mar-May) and 3rd wave(Jul-Aug), we keep 3+ reach of 40% in BJ/SJ/GZ/HZ, while increasing 3+ reach to 45%-50% in other cities for enough penetration in local markets.
However, I keep 3+ reach of 40% for all 30 cities, in 2nd wave, because, on the one hand, if we want to reach 45% or above, we should cover at least 6 weeks, which will make a relatively heavy budget share in Jun. On the other hand, I propose another OTV drama buy and another OTV pro-roll buying (replacing “谢谢啦，崔大夫”), which are enough exposure on video sites/apps. Both drama buy and pre-roll are national buy, which can cover all cities we request.
2. OTV Drama buy: Since Apr and May are peak season, I propose 2 waves of drama buy in Q2, if there’re proper and popular dramas. If not, we can adjust accordingly.
3. Backup for 谢谢啦，崔大夫: Due to 谢谢啦，崔大夫 couldn’t submit an acceptable proposal after several rounds of negotiation, we suggest replacing it with other proper ads. We tried to seek other TV programs, there’s no appropriate one to coop in content part, we advise to buy pro-roll on hot program with audience who will be close to Clarityne TAs. You can find we proposed a program named “妈妈是超人”. It will be online on 3/22, I think we should buy from Apr with 前贴片正一 and last to May, covering the whole peak season. 妈妈是超人 attracted lots of audience in previous 2 seasons and it will invite famous actresses with kids in Season 3, including 黄圣依，霍思燕，贾静雯，邓莎. I’m also searching other information of this program, if you’re interested in it, I can share as soon as I get.
Digital Campaign adjustment:
I kept 7Mil for campaign during Mar-Apr based on confirmed Zhihu/Moji plan and KOL planned budget. For enhancing exposure in peak season, only OTV buying isn’t enough, so I planned another digital campaign to make sure deliver message to relevant app users.

BTW, in last slide, you can find information of OTV during Mar-May is TBD, because we’re revising spotplan based on Monday’s discussion, it’ll result after spotplan’s done, therefore, I’ll update that slide and send it to you as soon as it comes out.

Thanks,
Ivy

Your Edited Email

MARK MISTAKES ONLY!!! (Don’t give corrections)
Below is a real email from my work. Please help mark mistakes, Thanks.

Hi All,

Attached you can find (???) update(?) media mix for Clarityne in 2018.

OTV adjustment:
1. OTV regular buy: 1st wave(Mar-May) and 3rd wave(Jul-Aug), we keep 3+ reach of 40% in BJ/SJ/GZ/HZ, while increasing 3+ reach to 45%-50% in other cities for enough penetration in local markets.
However, I keep 3+ reach of 40% for all 30 cities, in (???) 2nd wave, because, on the one hand, if we want to reach 45% or above, we should cover at least 6 weeks, which will make a relatively heavy budget share in Jun. On the other hand, I propose another OTV drama buy and another OTV pro-roll buying (replacing “谢谢啦，崔大夫”), which are enough exposure on video sites/apps. Both drama buy and pre-roll are national buy, which can cover all cities (???) we request.
2. OTV Drama buy: Since Apr and May are peak season, I propose 2 waves of drama buy in Q2, if there’re proper and popular dramas. If not, we can adjust accordingly.
3. Backup for 谢谢啦，崔大夫: Due to 谢谢啦，崔大夫 couldn’t submit an acceptable proposal after several rounds of negotiation, we suggest replacing it with other proper ads. We tried to seek other TV programs, (???) there’s no appropriate one to coop in content part, we advise to buy pro-roll on hot program with audience who will be close to Clarityne TAs. You can find we proposed a program named “妈妈是超人”. It will be online on 3/22, I think we should buy from Apr with 前贴片正一 and last to May, covering the whole peak season. 妈妈是超人 attracted lots of audience in previous 2 seasons and it will invite famous actresses with kids in Season 3, including 黄圣依，霍思燕，贾静雯，邓莎. I’m also searching other information of this program, if you’re interested in it, I can share as soon as I get.
Digital Campaign adjustment:
I kept 7Mil for campaign during Mar-Apr based on confirmed Zhihu/Moji plan and KOL planned budget. For enhancing exposure in peak season, only OTV buying isn’t enough, so I planned another digital campaign to make sure (???) deliver message to relevant app users.

BTW, in (???) last slide, you can find information of OTV during Mar-May is TBD, because we’re revising spotplan based on Monday’s discussion, it’ll result after spotplan’s done, therefore, I’ll update that slide and send it to you as soon as it comes out.

Thanks,
Ivy