Open F2F Class Notes_27th May (Harmony)

AM – Morning

PM – Afternoon

the target audience for the brand is almost womenis mostly women

she asked me some feedbackshe asked me to give some feedback/ she asked me for feedback

brands are always want their brand or content be easily shared – brands want content that will likely be shared

you want your brand could be shared by people – you want the content to be shared by people/  you hope people will share the content

the stores have to be touchedthe stories have to be touching

women (wim – in) plural

woman (wuh- men) 1

marriage market:  the place where parents go to hopefully find a mate for their children.

woman without marriagesingle women over 30

Original:

The content on social media

My wife took a new task which is a social campaign for a hand wash brand. The clients want their brand and content to be infectious and shared by people, so they required Damon and her colleagues to create some interesting stories which have to be attractive and would be likely to be shared. They created a suspense story which is based on a movie that tell a rich man suffered a series of horrible things and finally he found it is a surprising party planned by his brother. It is a good story but not suitable for the brand because the target audiences are women and women have less interesting with suspense stories.

I think a good social campaign should have a touching story, just like a brand video by SK II named “finally, they went to the marriage market” which talked about a social problem – leftover women. They interviewed some leftover women and their parents respectively, and the parents want their daughters to get married as soon as possibles, just because their friends have mostly be a grandmother or grandfather, but the daughter don’t want to get married so hurry as they haven’t found their Mr. Right. Finally, the staff invited the parents to a marriage market and they found their daughters’ thought about marriage be posted. I think that is a great social campaign.

Edited:

The content on social media

My wife took a new task which is a social campaign for a hand wash brand. The clients want their brand and content to be infectious and shared by people, so they required Damon and her colleagues to create some interesting stories which will be attractive and would be likely to be shared. They created a suspense story which is based on a movie that tells of a rich man who suffered a series of horrible things and finally he found it is a surprising party planned by his brother. It is a good story but not suitable for the brand because the target audience is women and women have less interest in suspense stories.

I think a good social campaign should have a touching story, just like a brand video by SK II named “finally, they went to the marriage market” which talked about a social problem – leftover women. They interviewed some leftover women and their parents respectively, and the parents want their daughters to get married as soon as possible, just because their friends are already grandmothers or grandfathers, but the daughter don’t want to get married in a hurry as they haven’t found their Mr. Right. Finally, the staff invited the parents to a marriage market and they found their daughters’ thoughts about marriage posted. I think that is a great social campaign.