VIP Class Notes (George)

Talk about what a successful media strategy would mean for your brand?

Vocabulary

Cement/Concrete- The material we use to stick bricks together, or the material we make sidewalks with.

e.g. Be careful where you step, the concrete/cement is still wet/fresh.

Publish- When you put out something on the internet or in print, either written or other kinds of media.

e.g. Every week, I will publish two articles on wechat and write one blog post on Weibo.

Bi-weekly- when you put something out twice a week.

I’ll pay you by month, is that ok? NOT THE SAME AS BI-WEEKLY

VS

I’ll pay you bi-monthly

Certify- To get something approved with a stamp or other official seal.

e.g. I need to get my visa certified before I can go to Hong Kong.

Niche- The very specific part of the market that you’re targeting.

e.g. Our niche is young women, between the ages of 18-26, who are physically active and spend a lot of time outdoors.

Quarterly- Something that happens every 3 months or every quarter.

e.g. This Wechat accounts publishes new articles quarterly.

User engagement- The level of engagement or interaction you have with your followers on social media.

e.g. Amazon has some of the best user engagement right now, it answers almost every comment it’s customers make about it on social media.

Media format- What kind of form will your content take?

e.g. What media format will we publish on Wechat? Will it be video, audio, pictures, or written articles?

Print media vs Digital Media

Grammar

i like to be addressed me as Luna– I like to be addressed as Luna

Pronunciation

Noun– Naoun