Email Service Notes (Tony)

Your Original Email

DIY will remain a small channel for study abroad due to the complexity of application procedure and parents’ limited understanding of overseas schools.
DIY channel remains minimal in both China and Vietnam market, and hard to capture by intermediary.
K12 Agent Market is moderately consolidated, and the top 5 agents occupy 50% of the market share, which are the main sources of Intermediaries’ students.
Agent can’t recruit through student’s original schools in China due to regulations.
Intermediary does not directly face students due to that the contracts with leading agents require intermediary don’t recruit students directly.

Your Edited Email

DIY will remain as a small channel for studying abroad due to the complexity of the application process and parents’ limited understanding of overseas schools.
DIY channel remains minimal in both the Chinese and Vietnamese market, and is hard to capture by intermediary.
The K–12 Agent Market is moderately consolidated, and the top 5 agents occupy 50% of the market share, which are the main sources of the intermediaries’ students.
Agents can’t recruit through the student’s original schools in China due to regulations.
The intermediary does not directly face students due to the fact that contracts with leading agents requiring intermediary don’t recruit students directly.