{"id":89187,"date":"2018-01-30T13:40:37","date_gmt":"2018-01-30T05:40:37","guid":{"rendered":"https:\/\/smartyingyu.com\/?p=89187"},"modified":"2018-02-01T13:33:01","modified_gmt":"2018-02-01T05:33:01","slug":"f2f-class-notes-tony-s-26","status":"publish","type":"post","link":"https:\/\/smartyingyu.com\/f2f-class-notes-tony-s-26\/","title":{"rendered":"F2F Class Notes (Tony) [S]"},"content":{"rendered":"

Vocabulary<\/span><\/h2>\r\n
<\/div>\r\n\n

choose<\/strong> one from<\/strong> the available five.<\/p>\n

But, there are ten, right?<\/p>\n

Yes, there are ten, but only five are (available\/ready)<\/strong> now.<\/p>\n

I’m like<\/strong> a migrant<\/p>\n

\n

expat<\/strong> – short for expatriate, a person living and usually working in a\u00a0 foreign country, probably will return home<\/p>\n

eg: Shanghai has about 120,000 French expats.<\/p>\n

paint<\/strong> – to use some colored substances to create a picture.<\/p>\n

eg: Van Gogh was a famous Dutch Painter.<\/p>\n

eg: My son painted (V.<\/strong>) his umbrella. I bought the paint (N.<\/strong>) from TaoBao.<\/p>\n

<\/span><\/p>\r\n

Speaking exercise<\/span><\/h2>\r\n
<\/div>\r\n <\/div>\r\n\n

Yesterday my boss told me how to make a good strategy,<\/p>\n

The step one is analyze clients in big events in the past year.<\/p>\n

Step two is analyze the consumer behavior, like the target like to do sth. they want sth.<\/p>\n

The step three is analyze competitors data, to study the competitors media shape. Like they did more tv advertisement than digital advertisement<\/p>\n

The last step is you need to provide media opportunity and provide new program to select.<\/p>\n

\n

Yesterday my boss told me how to make a good strategy:<\/p>\n

Step one is to<\/strong> analyze clients big events in the past year. Like if<\/strong> they hold<\/strong> some sports activities<\/strong> or have any<\/strong> sponsors<\/strong>.<\/p>\n

Step two is to analyze the (consumer<\/strong> (ADJ<\/strong>) \/ consumer’s<\/strong> ) behavior, for example<\/strong> what<\/strong> the target audience<\/strong> likes or wants. (this is called demographics)<\/strong><\/p>\n

Step three is to<\/strong> analyze competitors data, to study the competitors media presence and spending<\/strong>. Like if<\/strong> they did more tv advertisements<\/strong> than digital advertisements. (Or print ads, newpaper magazine, outdoor billboard or poster)
\n<\/strong><\/p>\n

The last step is you need to provide media opportunities<\/strong> and provide new ideas for clients<\/strong> to choose from.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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