VIP Class Notes (Tibo) [S]

Homework


How can a niche brand market it’s products effectively?

Speaking exercise

I wear this jacket in the morning and I felt so cold then I go back and put another coat.
I can’t tell about the type of the coffee correctly.
I like to taste different types of coffee. So I’m thinking about if I can buy a coffee before the class but I looked the time and I feel it may be not enough time to do it.
Many Chinese drinks the coffee more and more. coffee is more and more popular for the Chinese.
so when I was in Highschool I can’t tell the different between good coffee and bad coffee but after I drink lots kinds of coffee I think I can tell some of the difference between them and I will like some of them and don’t like some of them.

Chinese like the western culture, maybe it is one of the reasons and another reason in my part is the coffee shops like Starbucks offer the good environment for people to work outside home or office. It’s the different experience for Chinese.
After I drink the coffee I am still very sleepily, I think it doesn’t work on me. but I will be addicted to coffee. I will always think I should drink a cup of coffee.

I think I really tried the coffee last year when they begin to promote their brand in some media like in the elevator. They will have a QR code on the post then they told you if you scan the QR code you can get a free cup of coffee for the first time. Then I tried it because of their celebrity is someone I like.
So I tried it but the first experience for me is not very good because I drank the coffee then I got diarrhea and my friend also got this way the first time so I didn’t buy the coffee later. But after that for a long time someday one of coworkers order this coffee for a meeting then all of us drink it again and I didn’t notice the brand of the coffee then I see the logo and I feel very terrible. Then I told me experience of my first time but nothing happened so now I’m ok about this brand but I don’t like the favor of the coffee. Then I noticed that they always do the promotion to sell their products in a lot of communities. The price is very valuable compared with Starbucks and other coffee brands the price is lower.
and they always the same package and the coffee type and also some snacks. It is not that different between Starbucks so I think It will be attract some people to buy it.

Starbucks sells their culture but luckin sells their convenience and luckin target consumer is more price sensitive but Starbucks target consumer like their creative products and the environment of the store.


I wore this jacket in the morning and I felt so cold then I went back and put on / added a coat.
I can’t tell the difference in coffee correctly.
I like to taste different types of coffee. So I was thinking about if /wetherI have the time to buy a cup of coffee before the class but I looked at the time/checked the time and I felt it may be too short/it may be too risky./ I may not have enough time to get one.

Many Chinese drink coffee more and more. coffee is more and more popular for the Chinese.
so when I was in highschool I couln’t tell the different between good and bad coffee but after I drank lots of kinds of coffee I think I could start to tell some of the differences between them and I liked some and disliked others./ I realized there were some I liked and some I didn’t.

In my opinion/ for me, another reason is that coffee shops like Starbucks offer a good environment for people to work outside home or office. It’s a different experience for us./ it is something new for us.
After I drank coffee I was still very sleepy, I think its not work for me. but I will addicted to coffee. I will always thinking I should drink a cup of coffee. They don’t know anything about coffee.
I think it is a good strategy from them because it is different.
They have less stores but they has a store in the real shopping mall. Their stores is also very simple and small they even haven’t the seat for you to seat there and drink your coffee but I like them because of their coffee beans. Their coffee beans is better than others and their staff know how to make a good coffee. I think Luckin strategy is suitable for them because their market is focus on the price sensitive people and they are more convenient.

I think if they don’t give the coupons their customers will go because the low price isn’t the good reason for a brand to get long term development.

I think I really tried the coffee last year when they began to promote their brand in some medias like in the elevator. They had a QR code on the post then they told you if you scan the QR code you can get a free cup of coffee for the first time. Then I tried it because their ambassadors are people I like.
So I tried it but the first experience for me was not very good because I drank the coffee then I got diarrhea and my friend also also had this problem.  I didn’t buy the coffee later. But after a long time. One day one of coworkers ordered this coffee for a meeting then all of us drank it again and I didn’t notice the brand of the coffee until the end of the meeting then when I saw the logo and I felt terrible. Then I told them about my experience but nothing happened this time so now I’m ok about this brand/I don’t have hard feelings about this brand/ I don’t hold a grudge about this brand but I don’t like the flavor of the coffee. Then I noticed that they always do some promotions to sell their products in a lot of communities. The price is a good value compared with Starbucks and other coffee brands the price is lower.
and they always use the same packaging and make coffee and offer snacks just like the other coffee brands . It is not that different from Starbucks so I think It will be attract some people to buy it.

Starbucks sells their culture but luckin sells their convenience and luckin target consumers are more price sensitive but Starbucks target consumer like their creative products and the environment of the store.

Vocabulary

to be addicted: when you have an urge to do something.
John loves playing games. His friends think he is addicted to playing games.

to be addictive: 使人上瘾的
Smoking is addictive. you can become addicted very quickly.

addiction (n)
Tom has a smoking addiction. he cannot stop smoking.

sleepy:
Tom didn’t sleep enough, he was sleepy at work.

sleepily (in a sleepy manner)
I woke up at 3am and started to pack my luggage sleepily.

diarrhea : 拉肚子
I had diarrhea after drinking their coffee

take away: when you do not consume on site.
When I ordered food the waiter asked me on site or take away?

service: how the staff behaves with the customer.
The service in the coffee shop was pretty bad, I had to call the waiter more than 3 times for him to bring me the bill.

appeal: that makes something attractive
The appeal of bike sharing is that is very convenient. you can find a bike anywhere.
Working as a pilot is very appealing, you get to travel everywhere.

quality: how good something is
The quality of mobile’s bicycles is higher than others.

coupon: something that grants you a discount
I had a buy one get one free coupon for coffee.

capture the market : try to get as many customers as possible.
Luckin coffee is trying to capture the market by

knockoff : fake version
I like the real mocha from Japan, I don’t like the knockoff that Starbucks is making.

To hold a grudge against someone: when you look for revenge or still keep bad feelings
Tom won the pitch and I held a grudge against him for a few years.

flavor: how something tastes
My favorite ice cream flavor is rose.

favor: help for free
Can you do me a favor?

Grammar

can-> could (in the past)

to wear: wear/wore/worn