VIP Class Notes (Tibo) [S]
Today we focused on:
talking about advertising and commercials
Speaking exercise
Firstly the consumers who use the armani make up products definitely is female. In Meitu we have 200,000,000 female users among all of our products. So that is why you can chose meitu as a media Channel for your products. you can advertise for 200,000,000 female users all of them are your target consumers. The second reason is we have 3 platforms. it is our key platform. Meitu XX, beauty cam and meicam. They are focused on different industries. Meitu XX is focused on picture and social, beauty cam is focused on taking selfies and meipai is focused on short video. all of them include the main media channels of brands. When you chose meitu you can chose a media group not one media platform. the third reason is about we have a big database pool, It can survive brands to get the key information from clients. For exemple we can provide the details of one user we can tell the brands who is she and what is the interesting she likes. She visits our platform frequently so these info is very useful to make clients make a client promotion decision for the next step. I think the important strength of Meitu. The fourth reason is we can provide a lot of KOLs content to clients . You know now the KOLs is very important for products and brands because they can sell everything. In Meitu XX and Meipai we have more than 10,000 to help clients sell products.
We can help you to chose this group girls (25 to 30) and who they are. Of course we can provide this service. When you want to explain your advertise to this group girl I suggest you chose CPM buying.
We can help you to target this age group of girls (25 to 30) and identify who they are. Of course we can provide this service. When you want to expend your ads to girls in this age group I suggest you chose CPM buying.
Speaking exercise
The man who is the artist calls everything..
This is the key creative idea so about the car product. The key creative idea wanted to show the target audience get the auto voice function / voice assistant / AI voice system.
The target are males. the artist is man.
It is very different from Chinese advertising of cars. In China car brands know that Chinese people like the big space and convenience control systems. so the AI voice system is not the point of the Chinese target audience care about.
If the car product want to sell it maybe change another way is better.
everything the talent/actor says becomes true…
This is the key creative idea about this car’s commercial. The key creative idea wanted to show the target audience that the car has an auto voice function / voice assistant / AI voice system.
The target are males because the actor is a man. / I believe they target male clients because they chose a male actor.
It is very different from the way we advertise cars in China / different from Chinese car ads.. In China car brands know that Chinese people like big interiors/ spacious interiors and convenient control systems. so the AI voice system is not the priority for the Chinese target audience.
If they want to sell this car they should change the commercial / they should adapt to the Chinese way. / they need to localize the commercial.
Vocabulary
to leverage : to use something to maximum advantage
Many people like our brand but we don’t use that. We need to leverage our influence on social media to improve our profit.
influence (n) : power to affect
The weather has a strong influence on the sales of coffee shops.
to identify: know who someone is / recognize
We help our clients identify who their target is.
identification (ID)
Can I see an identification please?
talent : ability / model/actor
We will use a female talent for the ad.
Tom has a lot of talent for painting.
interior : the inside
The interior of the car is luxurious.
commercial : TV ad
We made a commercial to promote our new car.
Grammar
to provide with : give
We were provided with books and pencils before the test.
make something come true
He made his wish come true
Pronunciation
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