VIP Class Notes (Tibo)

Last week I got/had a fever
I thought I was infected by the pandemic twice but it seems just a cold. -> I thought I was infected by covid but it seems it was just a cold

many people are infected by covid  twice again -> many people are infected by covid  twice / infected by covid again.

next trip, I will have a business trip in Beijing, the swatch new campaign will happen there. / will launch there / they hold a launch event

It is the new collection swatch moonshine gold.
it will just be produced on the full moon and then they will launch the new product every month on the full moon

It is a new product under the moonswatch collection.
It doesn’t call it limited but it is just produced on the full moon so it is limited -> they don’t officially call it a limited collection however it will be a limited production.

It is the new product line this year for them so they want to put more focus on this line. / they prioritize this line this year

And make some derivative products

Based on an interview he said according to the successful case from Swatch x Omega he thinks he will have more trials to link swatch with another brand / he is planning more collaborations with other brands

He said it is a bit difficult as different brands have different technologies or watch concepts and other targets.
He said he wants to try, the interest / hype in the moonswatch is still high

Before he had tried to make many brands collaborate with swatch but it didn’t work
The omega PR team doesn’t want to be connected to swatch
From the sales performance Omega increased sales by 22% / from the sales performance it was a great collaboration.
The sales become better -> sales improved.

Omega doesn’t want that
The difficult way to purchase is also the appearance for a luxury brand. They don’t want the consumer to have such an easy access. -> Luxury products are not products you can buy easily , it is part of the luxury symbol.

Omega does more co branding campaigns.
Blanc pain is more elitist.

They use brand ambassadors to produce more brand materials.
They found some KOLs on social media

We pitched PR services to Mido.
There is one request, they want to follow the Tissot successful experience and become the second Tissot in terms of brand positioning.
they are not familiar in the Chiense market -> Not many people are familiar with them in the Chinese market / Mido isn’t popular in the Chinese market.

The biggest cast for this pitch is to find an obvious positioning.

Vocabulary

niche (adj) only targeted at a few people / specific people
It is a niche product for creative people

appropriate (adj) well suited for the situation / matching the situation
It is appropriate to wear a suit at a launch party

middle class (n/adj) part of the middle income group
Tom is middle class

pandemic (n) when many people get sick with the same illness
There was a pandemic in 2020
Shanghai was locked down because there was a pandemic

Covid 19: illness
He caught Covid last winter and had a high fever

brand ambassador (n) someone who represents the Brand
Tissot has many celebrities as brand ambassadors

hype (n) strong excitement about something / very trendy
There was a lot of hype around the new product

hipster (n) someone who always follow the trends
The brand target hipsters

elitist (adj) : one targeted to a few people / top people
The brand is a little more elitist

elite (n) top people in a group / industry
This restaurant is only for the elite

utopia (n) an imaginary perfect world
He wrote about a utopia

Blanc Pain (n)

waitlist (n) when you have to wait and put your name on a list to get a product
Rolex has long waitlists

collaboration (n) when 2 teams / brands work together on a project
the Omega x Swatch collaboration was a success

to cheapen (v) make it appear cheaper or less luxurious
Omega is worried it may cheapen their brand

derivative (adj) something linked to another product
They only had the watch in black and this year they launched derivatives in many different colors

Pronunciation

brand ambassador (n)

chaotic

scuba diving