VIP Class Notes (Tibo)

Topic : you send an email to your boss in Guangzhou to ask about the details for your rotation.

standard first email template:
– greeting (Hi / Dear)
-icebreaker (I hope this email finds you well….)
-reason for writing (I am writing to you regarding …. / to ask for … )
-call to action (+ deadline)  (could you please …. / would you mind… ?)
-Sign off (best regards , …)

I saw a live last week end and it is easy to get cold because the temperature is completely different. -> I went to a live concert last week and it was easy to catch a cold because the temperature varied quickly

It is at the end of this period of work, next week I will go to another part of my rotation -> I will rotate to another position

The product is almost about the make up so I am practicing my skills on making up.
I will help them. Maybe if I do well my mentor will let me do this.
-> most products are related to make up  / almost all of our products are in the make up category.

It is not my main job.
I never imagined how to do that because I have no experience about selling.
-> I never really thought about it  / I have never sold anything in my life

Maybe you should price your product to promote -> give a discount.

How often he or she come back to buy again. / we measure how often clients purchase again / we track repeat buyers.

If they have a specific hobby we can combine these data.
We recommend them to become our VIPs because it will offer some discounts. , they will enjoy more discounts this way.

They will came to give them info and we can collect their info to assist them. ->
They will come to give them info and we can collect their info to assist them / salespeople will assist customers and collect their info at the same time.

When you come to the booth the salesperson will introduce products and you can scan a code and enter our mini app, you enter your info / fill in your info.

They rarely give discounts because it cheapens the brand
They want to promote the personality of the brand. / they want people to associate the brand with luxury.

for today we like to divide people into 5 categories / groups :
– millionaires : they want to be the special ones in the world -> high net worth individuals  / high earners -> they want a personalized experience
-aspiring buyers in lower tier cities
-older women: they can afford the price and need a good result
-men: they don’t have too much knowledge about cosmetics / they need to be educated about cosmetic
-mothers: they want to use natural products because they worry about the effects on their kid

I didn’t pay many attention to marketing -> I didn’t pay much attention to marketing

we combine the data and analyze it and they will use this result to have a specific promotion.
we do IT solutions for specific brands and there is inner competition between our brands.

it fits for them -> it fits them / it matches their need

they want people to associate their brand with fashion.

Vocabulary

talk someone into doing something
Tom talked me into joining his club

to educate (v) to teach about a topic
We need to educate male buyers about cosmetics

to aspire (v) really want to do / become (no one is forcing you)
He aspires to become a pilot

aspiration (n)
we need to understand their aspirations to tailor a message for them

to cheapen (v) make something feel cheap
Luxury brands rarely give discounts because they worry it could cheapen the brand

to elevate (v) to make something better / feel higher level / to a higher position
Having a great design really elevates our brand

brand positioning (n) cheap mass market / niche luxury
Lelecha is a mass market brand

niche (n) very small and specific market
20 years ago apple was a niche brand targeting creative people

MSRP (n) Manufacturer’s suggested retail price
Iphones pros were sold higher than MSRP by third party sellers because there was a shortage

make up artist  (MUA) (n) person doing make up for other people as a job
Shelly works as a make up artist

mentor (n) someone having experience and taking inexperienced people to train them
I was assigned a mentor when I joined the company

vip tiers (n) vip levels
You can jump to a higher VIP tier based on your spending history

sales funnel :

Grammar

almost (adv)almost all the people in the room have a phone
I almost passed the test, I got 59 and I needed 60

most (adv)
most of my friends are women

Pronunciation

analyze (v)

analysis (n) research

analyst (n) researcher