VIP Class Notes (Tibo)

I need to management (n) the daily communication with clients-> I need to manage (v) the daily communication with clients

we negotiate the cost and revenue with client’s finance

Our clients (they) are from Singapore and NYC and they speak English

From my point of view I am ok with the writing but weak in Speaking.

Vocabulary is the primary sector and grammar -> Vocabulary is the primary factor and grammar is second

One is presentation, this may be a more formal way / this may be slightly more formal

we have the proposal and explain our idea to our client.  / we pitch our ideas to a client

Second is a daily catch up meeting, we communicate with our client about how the project is going on and what the status is… needs more general vocab -> we tell our client how the project is going and what the status is.

I’m care more about the grammar . -> I care more about the grammar

.. I am just thinking about the grammar and don’t have enough vocabulary so I don’t know what to say.

it depends on what kind of advertisement. -> it depends on what kind of advertisement you want to do / it depends on the type of ad you want to create

celebrities can bring a lot of traffic, we mostly do online marketing advertising.

They can bring automatic traffic for this campaign but it is not cost efficient.

-> due to their large following / fanbase they bring more traffic / eyeballs to our campaign but it is not cost efficient.

Our clients need to pay a lot of money to them to buy their copyright. -> Clients need to pay a lot of money for the right to use their name / image  , for their endorsement

For the image of the celebrity we need to buy the use of the picture or video for the using time / for a specific time. It is also very expensive.

KOLs are more cost efficient, they have some special influence in their fans. / they have a more targeted fanbase

When they introduce a new product or do a live streaming the sales conversion is very good, better than celebrities.

but the most reason is celebrities are expensive in China. -> the main reason is celebrities are expensive in China

KOLs they can do more for our brand because celebrities have a reputation and are successful sometimes they don’t want to do what the brand wants, the attitude is not good. / It is easier to negotiate with KOLs than with celebrities, they are more likely to accept your terms

It depends on the marketing objective, we have offline events and want to drive offline traffic online so we use qr codes.

Our brands do not give up on offline events. I think it is a big topic because offline events are a better way to communicate with our customers and it is much closer to customers. They can use our products in the offline store and we have BAs to talk with them.
They more emphasize shopping experience than online -> they emphasize more on the shopping experience than online  / they put more emphasis on the shopping experience

The offline shopping experience is much more immersive than the online one

Vocabulary

immersion (n) feeling of being inside 沉浸
The immersion that VR provides is really special

immersive (adj)
Going to an offline shop offers a more immersive experience

roman numeral (n) roman numbers like III IV XI
Dates on old documents are often written with roman numerals

to license (v) give permission to use / buy the right to use
We licensed this video for 1 year

to endorse (v) publicly approve / support
The group endorsed the latest Samsung phone in this campaign

endorsement (n)
We paid a lot of money for his endorsement

sector (n) area / field in an economy
I work in the advertising sector
In which sector of SH do you live?

factor (n) a fact having influence
There are 3 main factors which make a client accept a proposal : relationship / price / reputation

chit chat (n/v)  light communication before a meeting or during an elevator ride
People like to chit chat while waiting for everyone to arrive to the meeting room

to scrub (v) to cancel or abandon (informal)/ rub hard to clean 擦洗
We scrubbed the business trip to Chengdu because of the lockdown
Apple scrubbed the iPhone mini line because people all want to buy big smartphones
I scrubbed the old skin of my arm

crew (n) staff for a boat / plane / group of friends (casual)
I am meeting the crew for diner

uncrewed (adj) : automated , without people
We sent an uncrewed rocket to the moon