VIP Class Notes (Tibo)

Read the pdf on presenting figures 

Grammar

someone is interested in something

Something is interesting

Tom is tired
Working is tiring 

We not share them with HQ -> we do not share them with HQ

The slides is about almost 40 pages -> There are about 40 slides

Maybe we can skip one or two of them / we will skip through some of them 

She is interesting in this content -> she is interested in this content 

IP is something that means we are cooperated with the platform to make our own festival
-> IP means a cooperation for a marketing campaign  / IP is essentially when we cooperate with a platform to create a new festival  / in other words it means we ….

We pay focus on Dior which they didn’t perform well -> it is important to notice Dior didn’t perform well / I would also like to direct your attention on Dior which didn’t perform well 

Our ranking has rise to 8 -> our rank has risen to 8 / we now rank 8th

Our ranking it 10/ we rank 10th on Small

The mainly different is caused by the gender distribution -> the main difference is the gender distribution in these platforms

To incentive them to make an order -> to incentivize them to place an order 

because the Austin live show has been cancelled so the rate is the lowest -> The Austin live show was cancelled and it affected the rate  / the rate is lower due to the live show which was cancelled 

It is not as promising as we estimated 

The red line represents our situation / Guerlain is in red 

When we do the first wave the money pocket of customers is full and in the second wave they consider for a long time. -> the first wave is at the beginning of the sales festival so customers are ready to spend money / customers have their entire budget and are ready to spend … during the second wave they are more reluctant to spend 

In the second wave our budget was too low to compete so our line is lower / during the second wave our competitors were willing to spend much more than us so our line is lower  / during the second waves our competitor outbid us massively 

The cpc has been surged -> the cpc surged to 14 

it is not very fluctuating -> it doesn’t fluctuate much  / it fluctuates only slightly 

The definition has been changed from time to time -> the government changes the definition often 

Most of our budget will still on Tmall -> most of our budget will remain focused on Tmall / remain allocated to Tmall 

For the second wave we focus on customers with a clear purchase enough.  / we focus on customers at the end of the sales funnel 

You could buy products together to get an extra discount but the cancel rate is very high. / return rate

Vocabulary

Ambiguous (adj)
The situation is ambiguous 

Ambiguity (n)
Politicians like to use ambiguity 

To rank (v)
Tom ranked 1st in this competition 

Table (n) excel file / lines and columns with data
As you can see on the table on the right, the run rate is rather low 

Incentive (n)
The government gives an incentive for people to buy electric cars 

To incentivize (v) to encourage / to motivate
The government incentivizes people to buy electric cars 

To drop (v) to go down
The stock of Alibaba dropped 

To jump (v) to go up
Inflation jumped this month 

Pronunciation

La mer 

Yves saint Laurent

Samples 

Pessimistic 

Optimistic 

Circumstances