VIP Class Notes (Tibo)

Today we focused on:

7 Insightful XR Advertising Case Studies to Read in 2022

https://www.forbes.com/sites/verizon-media/2021/06/15/the-future-of-xr-in-a-post-pandemic-world/?sh=535b63ca23f4

Speaking exercise

During the restructuring fewer positions was opened -> were opened

The most challenge part is the headset itself. -> the most challenging part
It is heavy and not very smart.
if this can be as light as normal glasses I think this can be very cool / if they manage to reduce the weight it would be more usable 

Which I saw this ad for VR glasses in some other ad -> The way the headset is shown in ads was really cool but when you use it in the real world it somehow falls flat / it is somewhat lackluster 

However when you try the most advanced headset you feel it is a bit too heavy.

I borrowed it for 1 month but just tried it twice when I had to use it for testing.

the environment is very powerful, you can imagine more than in the real world.
It gives the artist a wide place to express and create.

If you want this tech to be better accepted by the market / if you want mass adoption, the most challenging part is the hardware itself.

They are competing to decrease the size of the glasses 

Before I had high hopes about VR and AR and then it fell flat.

Pronunciation

Technology

Tech knowledge

Vocabulary

Versatile (adj) can adapt to different situations
AR glasses are more versatile than VR headsets 

To underpin (v) to support / justify
His letter asking for a raise was underpinned by all his recent achievements 

Savory (adj) having appetizing taste / smell (tasty)
I like savory dishes 

Serenity (n) calmness
This music gives you a sense of serenity 

To fall flat (v) not live up to the exceptions
I went to see the movie because of the awesome trailer but the movie itself really fell flat and I slept.

Lackluster (adj) not inspiring or inspired
The whole experience was lackluster, I won’t buy the product.