VIP Class Notes (Tibo)

It is the second brand she asked me to write about.
It is a way to make people want to follow the brand value
Muji wants to show they have a simple design but are very useful and very classic and never out of fashion. / they have a utilitarian design
A lifestyle brand covers a lot of things.

every time I type the password , I feel it is dangerous for privacy so I don’t use it.

How can I say that … / How can I phrase it…

The brand makes me aspire/want to live a simple life. I have a life without unnecessary objects.

They have diffusers.

they keep innovation -> they keep innovating / they are innovative

I bought muji traveling products at the beginning and then moved to other segments / I became a muji customer with their travel products and I started to buy other kinds of products too.

A phone already has many functions.
You can take photos / videos and you can use it as a calculator.
As a laptop to search on google …
You can watch videos or some entertainment programs.
Also you can use it as a wallet.
You just bring one device and you can go anywhere.

The new innovation is no longer spec related or about the design it is about the app.
you don’t upgrade to iphone 13, you can use the previous model and you just download the new apps and you can enjoy a lot of things. / the market is already mature so the replacement rate/replacement time is slowing down.

the longer the history of the brand, the more they need to grow.

They need to deliver their brand values to the consumers and keep them attached to the brand.

Vocabulary

after sale service (n)
They have a good after sale service

Operating system (OS) (n)
It uses the windows OS

rice cooker (n) 电饭煲
everyone has a rice cooker in Asia

to update (v) download the new version
I updated my wechat.

upgrade (v) change for a better one
I have an old iphone 4, it is time to upgrade to iphone 13

maturity (n) 成熟
The phone market has reached maturity

flip phone (n)  phones than open
Samsung made a flip phone

feature phone (n)  like a Nokia that can take pictures
Feature phones were popular before smartphones

segment (n) part of a market
They want to move to the luxury segment

packing travel bag (n) bags you use to pack
I like Muji packing travel bags

blanket (n) 毯子
I bought a blanket

quilt (n) 被子
I bought a new quilt for the winter

fingerprint sensor (n)
I unlock the phone with the fingerprint sensor

utilitarian (adj)实用的
they have a utilitarian design

Finnish (adj/n) From Finland
It is a Finnish product

Finland (n)
I visited Finland