VIP Class Notes (Tibo)

Homework


How can luxury brands use NFT technology ?

Speaking exercise

I am trying to change my schedule/
Before I slept after midnight. Around 1-2am and woke up at 8am.
We can arrive at the office before 10:30 but I think it is not a good time for sleeping / it is not healthy and I would like to change it.
I am trying to wake up at 6:3o and sleep before 11pm.

When you work in this real place maybe you are just here so if I need to work or talk to some people in the metaverse I am still here but I prefer the real life because you can touch and be face to face with the people and use the body language. / you can use all of your senses

If the real products still exist for rich people I think they will have products both in the real and the virtual world.
It is a tool for people to save time.

After I watched the video I think it seems like NFT / it makes me think about NFTs and I didn’t know about NFT but I know a little about the art industry.
There are more art collectors in this area and before NFT most of them would purchase the real art pieces but this year it changed.
One day we talked about this topic. She gave me an example…

Writing exercise

For the whole company, brands should set up a reasonable target and an appropriate increasing rate / growth rate every year compared with the past / year to year growth rate For example, the sales increase rate/growth rate is achievable/reachable and not hard to achieve, maybe around 50-100% which also needs to consider the whole marketing and economic situation.

Based on the annual target, brands try to establish an appropriate plan in core departments which include retail and marketing. It will limit the speed of new store opening, and at the same time new products or new sku/ new product lines is developed more slowly. To make sure the loyal customers are more stable for current products. It also doesn’t need/require to expand sales channels like e-commerce platforms or other wholesale partners. In the marketing strategy, the brands don’t need to make some noise more aggressively. They just choose to follow HQ planning without any creations and activities. For brands, they don’t need to spend more time to find different celebrities to collaborate with, and don’t need to waste more budget in every holiday season campaigns. Regular and traditional activities are enough.

Vocabulary

blockchain (n) 区块链
NFTs are on the blockchain

naked (adj) not wearing anything
Tom likes to sleep naked

performance art (n) an art piece that only exists in a moment
You can only record performance art

hologram (n) 全息图
I talked to the hologram of Tom

AR (augmented reality)
They use AR glasses

metaverse (n) virtual world in which people can work / play / socialize
Facebook wants to develop a metaverse

night owl (n) someone who lives during the night / feels more comfortable during the night
Tom is a night owl

landscape (n) 风景  / the situation in a specific industry / market
Special editions is what dominates the watch landscape

year to year (n) from one year to the next
We need to increase the year to year growth

consecutive (adj) 连续的
We look at the consecutive yearly growth

Grammar

when in the present and using HE/SHE/IT or equivalent V+s
Tom(he) works very fast
AP(it) represents the best of the market
Angela(she) sings very well