VIP Class Notes (Tibo)

In your opinion how can brands create a high demand and make customers buy different products to get the pieces they really want like they do for Rolex / AP/ PP?

I graduated from Uni 12 years ago and I am working in a luxury fashion e-commerce platform under the Richmond group and my responsibility is CSR.
My working scope is cover 3 parts : partnership, CRM system , and events.

This brand is funded in UK and after 5-10 years it invested the brand so it is an UK brand.

I think the fashion is weak for Richmond and the biggest competitor is LV<H and they have multiple brands which include fashion / jewelry and lifestyle.
So Richmond invested in this platform.

I think the main purpose is I would like to communicate with foreigners smoothly and for the long term career develppment it is also an important part.
I would like to upgrade to reach the management level, English is must be.

First I cannot speak what I want to show or present, I need to translate in my mind.  I cannot speak smoothly.
Second is I think the vocabulary and short sentences are not strong, It is a little weak.
Maybe when I read some articles I know the meaning of some words but when I speak I don’t know how to use it.

I will have another job opportunity and usually we have weekly meetings to show what we do in China market so we have to communicate with the line manager.

to do some maintenance to the loyalty customer

next time when we would like to sell some new products we can get the preferred customer list based on our data.

My friend’s company sponsors these games.

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I graduated from university 12 years ago and I am working in a luxury fashion e-commerce platform under the Richmond group and my responsibility is CRM.
My working scope covers 3 parts : partnerships, CRM systems , and events.

This brand was founded in the UK and after 5-10 years it was acquired by the Richmond group so it is a UK brand.

I think the fashion is weak for Richmond / fashion is a weak point/weakness for the group and the biggest competitor is LVMH and they have multiple brands which include fashion / jewelry and lifestyle. / they have a stronger fashion catalog / portfolio
So Richmond invested in this platform.

I think the main purpose is I would like to communicate with foreigners smoothly and for the long term career develpment it is also an important part. / it is also crucial / vital
I would like to upgrade to reach the management level / I would like to be promoted to management level  English is a must. / a requirement.

First I cannot say/express what I want to show or present, I need to translate in my mind.  I cannot speak smoothly.
Second is I think the vocabulary and short sentences are not strong, It is a little weak.
Maybe when I read some articles I know the meaning of some words but when I speak I don’t know how to use them.

I will have another job opportunity and usually we have weekly meetings to show what we do in the Chinese market / weekly advancement meetings so we have to communicate with the line manager.

We reward loyal customers

next time when we would like to sell some new products we can get the preferred customer list based on our data. / Next time we release new products we can first offer them to ….

My friend’s company sponsors these games.

In order to continue the growth of the luxury market in China, brands need more comprehensive and multiple marketing strategies.
It will be included in four segments / it includes 4 segments: the periodical digital campaigns, online and offline customer experiences, brand communication by celebrities and influencers, and partnerships with other luxury platforms, to expand the brand awareness and target customer expansion / target customer acquisition.

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Due to the decline of coal supplies from Australia / Due to Australia providing less coal than before, China will face (the difficulty of) electricity shortages. It leads to some of factories in China closing closed until Dec 2021 / it leads to the closure of some factories until EOD.  There is a requirement to reduce pollutants before the Winter Olympics / We must reduce pollution before the Winter Olympics , especially in Beijing.

Grammar

you usually use the plural to talk about general things / general statements
I like cats
I take care of events and parties for the company

Vocabulary

loyalty (n)
We have a program to increase the loyalty of our customers.

loyal (adj)
We reward loyal customers.

advancement (n) development / improvement
We discussed the advancement of project X which was delayed because of Covid 19

to upgrade (v) change for a better/newer one
My phone is too old, I will upgrade to the iPhone 13

crucial (adj)至关重要的
It is crucial that we acquire more customers

vital (adj) 必不可少的
It is vital that we reduce our costs

portfolio (n) 投资组合
We have a strong watch brand portfolio

catalog (n) a complete list of items
We have a jewelry catalog at the store

weakness (n) Something you are not good at
My main weakness is my English vocabulary

to maintain (v) keep
We need to maintain a good relationship

maintenance (n) 保养
We had to do some IT maintenance and were unable to use computers..

to reward (v) give a reward / give a bonus/advantage
They rewarded our hard work with a nice bonus
We reward loyal customers with access to our limited pieces

Authorized Dealer (AD)
We work together with ADs for the distribution of watches

preferred customer list (n) list made based on customer purchase history
We refer to the preferred customer list to offer new releases to our best customers

to recruit (v) to give work to someone / to include in the army
We need to recruit more soldiers
The company wants to recruit a new marketing director

to acquire (v) get / buy
The brand was acquired by the group 10 years ago.
We need to acquire more customers

pay a premium (v) pay more
He had to pay a premium to get his nautilus

secondary market (n)  resale market
He bought a watch on a secondary market for a 100% premium

 in high demand : something everyone wants / very desirable
The submariner is in high demand