VIP Class Notes (Tibo)
Homework
review the PDF about graphs
to check idioms : https://idioms.thefreedictionary.com/keep+head+above+water#:~:text=keep%20one%27s%20head%20above%20water%2C%20to%20To%20avoid,water%2C”%20wrote%20John%20Arbuthnot%20in%20John%20Bull%20%281712%29
Next Class Focus
a bit of practice with graphs
Speaking exercise
how many did you spend on cosmetics on 618? -> how much
how long haven’t you visited in a store? -> how long has it been since you haven’t visited/entered a store
your whole year demand -> stock
how to attract customer continuously buy our products -> how to attract customer and make them continuously buy our products
10% of the days in a year contribute more than 30% of the year sales. -> contribute to / account for / 30% of the sales of the whole year are made in 36 days
what can we do to attract them buy our products -> what can we do to push them to buy our products
have you noticed that some of them are not delivering food
To recruit new members among Elema users
you are out of inventory -> out of stock / out of masks
Presentation:
- -gesture -> gets better
- – speed -> you tend to speak faster when nervous, try to slow down.
- +involve audience
- +organization
Vocabulary
hair loss (n) losing hair
We designed an anti hair loss shampoo
lucrative (adj) making a lot of money / very profitable
Being a banker is very lucrative
Investing in real estate is lucrative
plumber (n) : someone who fixes pipes and water leaks
My kitchen sink was leaking so I called a plumber
metaphor (n) figure of speech
Tom said our enemies are as numerous as the stars in the sky, it was a metaphor
to plummet (v) drop straight down at high speed
The stock price plummeted after the CEO was found guilty of murder
The market shares of Lancome plummeted after 11/11 last year
keep one’s head above water
once in a blue moon
Peter only comes out for a drink once in blue moon now that he has kids.
A: “Do you ever eat pork?”
B: “Only once in a blue moon. I prefer beef.”
be like a dog with a bone
I was late once, and my boss is like a dog with a bone, bringing it up every chance she gets.
Don’t mention his ex-wife, or he’ll be like a dog with a bone, and we’ll hear about her all night long.
jump on the bandwagon
I can’t stand these people who just jump on the bandwagon after a win.
Where were they last year when the team was terrible? A: “I thought your mom hated that candidate.”
B: “Well, he’s the president now, so she decided to jump on the bandwagon.”
Low Hanging Fruit
a few years ago no one cared about old people, everyone focused on selling to gen Z.
Motorola noticed the low hanging fruit and designed a phone with big buttons specifically for old people ..
-> stall for time / do something so that people arrive later
The guest are all here but the boss hasn’t arrived yet… we need to buy some time so they don’t realize it. Let’s give them a tour of the office
to sow seeds : prepare for the future / do something without expecting immediate result
The work we do with university is only to sow seeds among students in the hope that once they graduate they want to work for us…
Off the Shelf
iPhones are flying off the shelves
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