VIP Class Notes (Tibo)

Homework

review the pdfs

Next Class Focus

finish emails and do text messages

Speaking exercise

I work in a foreign company and my boss he from Singapore so he usually writes email in English but he can speak chinese so I don’t need use English to write emails but I want to improve for this part.
But company announcement usually in English and high management likes to use English.

text message can input the chinese because he can read it but if can use English it is better

I maybe change the work so I have to improve this part.

My current job is in marketing including sales strategy and internal control and compliance check so maybe

we have a new function is customer experience and now I am in a real estate company but I want to change a new job maybe not in this industry maybe the new company I prefer in the automotive business.

I have friend in this industry and she is very senior she can introduce me. I prefer in marketing also


I work in a foreign company and my boss is from Singapore so he usually writes email in English but he can speak Chinese so I don’t need to use English to write emails  / I don’t need to write emails in English but I want to improve for this part.
But company announcement are usually in English / but all company announcements are in English and high/senior management likes to use English.

When I write text messages I can use Chinese because he can read it but if I can use/ write English it is better

I may change my job  / maybe I will change my job so I have to improve this part.

My current job is in marketing, it includes sales strategy and internal control and compliance check so maybe

we have a new function is customer experience and now I am in a real estate company but I want to change to new job / get a new job that is not in this industry / that is out of the industry
I am interested in the automotive business.
I have a friend in this industry and she is very senior she can introduce me. I prefer a position in marketing.

Speaking exercise

I graduate from Tongji uni in master of public administration then I worked more than 10 years.
Recently I worked in real estate development company in marketing department my job is compliance and control.
My many works including 3 points. The first is set up SOP , the second is compliance and internal control, the third is about sales, including sales strategy and pricing.

the real estate industry develops a limit now for the past 10 years a lot of developers built a lot of houses and sell but demand is limit now so I want to transfer a new industry and in grothing with it.

The car in national branding is developing.
For the Weilai they focus on customer experience and I have the experience in this part and I want to grow with it.

I think the logical have some same logicals for pricing.
real estate property when we propose the pricing strategy and sales strategy we will do research and the sales situation in the district then the pricing of comparable compares with our product. this is the marketing research.
Another one is we will focus on profit. We will consider the profit demand in my company
I think the logical is the same for the automotive.

Tesla is a new branding in this industry and growth ing fast

I think the first keep good public relationship with the media is important and we should research in the case and now how it will happen, what is the reason. Is it because of our battery or others, we should know the truth then do the right strategy to prevent our branding.
We have to communicate with customers in this case and focus what he wanted after the accident happened.

——–

I graduated from Tongji uni with a master of public administration / I graduated in public administration then I worked more than 10 years.
for the last 10 years I have worked in a real estate development company in the marketing department my responsibilities are sales, management and compliance.

My main functions include 3 points. The first is to set up SOP , the second is compliance and internal control, the third is about sales, including sales strategy and pricing.

the development of the real estate industry has reached a limit / plateaued / the growth of the real estate industry is slowing now. For the past 10 years a lot of developers built a lot of houses and they sold out but demand is limited now so I want to transfer/move to a new industry and grow with it

National car brands are developing.
For Weilai they focus on customer experience and I have the experience in this part and I want to grow with it.

I think the logic for pricing is the same.  / pricing follows the same logic no matter the industry

for real estate property when we propose the pricing strategy and sales strategy we do research about/on the sales situation in the district then the pricing of comparable and compare those with our product. This is the marketing research. / we focus on 2 key data
another factor we focus on is profit / margin We will consider the profit forecast in my company
I think the logic is the same for the automotive industry/market

Tesla is a new brand in this industry and  is growing fast

I think we always need to keep a good public relationship with the media.

Then we have to research the case and find out how it happened, what was the reason for the problem?
Is it because of our battery or other causes, we should know the truth then follow/implement the right strategy to prevent our branding from suffering from the incident
We have to communicate with customers in this case and focus on what they want after the accident happened / we need to compensate customers that were affected by the issue

Vocabulary

to suffer (v) experience something bad / experience pain
I suffered from headaches for a few a years

cause (n/v) 原因 / lead to
The cause of the accident is unknown
The battery caused an explosion

brand (n) å“牌
Tesla is the top electric car brand

branding (n) related to the marketing of a brand
We have a new branding strategy

logical (adj)
His explanation was not logical

logic (n)
I understand your logic

inflation (n) global increase in prices
Inflation was 5% last year

to grow (v)
The industry is growing slower than before

growth (n)
The growth has increased compared to last year

lay off (v): take away a job / lose a job
The company decided to lay off 1,000 people
I was laid off because of Covid

to fire (v) : take away a job because of a professional fault (casual)
He was fired because he faked some of the data

reputation (n) image å声
A president needs to have a good reputation

battery (n) 电池
The battery of the car

electric (adj): using electricity
Electric cars are popular in SH because you get a free plate

car plate (n) : number that identifies a car
car plates are expensive in SH

electricity (n) 电
electricity makes our life convenient

to reach (v) 到达
the plane will reach Beijing in 1h

profit (n) 利润
We need to increase our profit this year

Pronunciation

strategy

complain (v/n)