VIP Class Notes (Tibo)

we discussed some commercials from the super bowl

work on:

social media opperation

product announcement

Know the product target customer

the segment marketing

pricing / branding

education / art (music/culture)

1 describe
A housewife is watching a robot / a computer generated man/image of a man and they clean the house together
because the image of the man’s body is hot the housewife loves the cleaning more than before. / looks more and more exited by the man cleaning the house
then this hot guy is replaced by her husband and she starts to kiss him.

2 message

you gotta love a man who cleans

if a man doesn’t mind cleaning at home you will be satisfied

3 target
Housewives / women in a household

4 would it work in China?
I will remember the music and the romantic / passionate  / full of passion
Most of Chinese people are mums who are more than 40. They are the main buyers for cleaning products so I don’t know everyone but most of them wouldn’t like the picture

cheaper for similar service

3
people using a competitor but care about how much they spend / cost sensitive customers … / people looking for good deals

4
it is easy to change the phone service and we could have more than 3.
—-

1
The feeling is I can control everything in the world, when you are in your car you can control everything you are the god of the world.
When you sit in your car it makes you feel comfortable and confident because that is your personal space.

3
they target young people who have a good financial position  / young professionals with good salaries / young and successful people living a fashionable life
voice assistant / people who aspire to be successful

4
no culture gap or image gap

he is dying and went to heaven and saw his grandpa.
his grandpa showed him a future car but he was saved.

they target all working people for business workers in their 30s/40s.
They don’t have an electric car, everything is still  pending . No one knows the average price.
300,000 CNY

they reduced the price. at the beginning it was a high end price.

it is not a good signal / it is taboo

Vocabulary

interior (n) : the inside of a house/car
I like the interior of the car

interior designer (n)

taboo (n) something culturally not acceptable
Talking about death is a taboo

to choke (v) : being unable to breathe
He chocked on cashew and died

electric (adj): using electricity
Tesla makes electric cars

electronic (adj) virtual
I have an electronic calculator on my iPhone

brake (n/v) the thing you use to stop a car
He had to brake suddenly because there was a cat on the road

imported (adj) from abroad
He bought an imported car

domestic / national (adj) : from the country
They don’t like domestic car makers

joint venture (JV) (n) :entity created between 2 companies
They are many joint ventures between foreign and Chinese car companies

to fake (v) pretend / make an illegal document look true or legal
he faked his university degree

phone service providers (Verizon / sprint
I changed my phone service provider

CGI (computer generated image)
They use CGI in the ad

suggestive (adj) sexually evocative / indecent
the video is very suggestive