VIP Class Notes (Tibo)

we discussed to cooperate between games and luxury companies

they want to expend their consumer base
the key group is around 18-25. They have more time and are richer and they are willing to pay more within the online game.

second I think it is a good point to combine premium brands with online games.

It is very normal to cooperate with cosmetics or phone cases … it is a smart choice to make a connection with the online clothes items or products.

It is normal in QQ space, there are the same ways to make consumers pay more to decorate their space.
So this co-marketing cooperation makes consumers pay/spend more money to upgrade their virtual clothing.

Maybe the young consumer group is not the best choice to do this kind of cooperation but it is interesting and it is a way to have a test.  / try things out / test the water.

Maybe they will get some new learnings.

Some premium brands are afraid to try new things and it will hurt the brand in the long term / it prevents the brand from innovating. 

Vocabulary

Gacha (n) Machine in which you insert a coin and don’t know what you get
Many games adopted the gacha system

mimic (v) : copy
It mimics what happens in the real world

aesthetic (n／adj) 审美的
She has a good sense of aesthetic

helpless (adj)无助的
She looked at her house helpless as the fire was destroying it.

negative impact (n) : making something worse
It had a negative impact on brand awareness

legitimacy (n)able to be justified or defended
Many watch brands show legitimacy through their long history

legitimate (adj) 合理的
The prince is the legitimate next king because he is the son of the king

Grammar

to run away from 
I ran away from home at 15