VIP Class Notes (Raph)[R]
Fallout (n): 1-Â the unpleasant results or effects of an action or event.
E.g.:Â The political fallout of the revelations has been immense.
Immense (adj): 1- extremely large in size or degree.
E.g.: He has acquiredÂ immense wealth over his career.
E.g.:Â They spent an immense amount of time getting the engine into perfect condition.
Nonpartisan (adj): 1-Â not a member of or connected with a group or political party:
E.g.:Â A nonpartisan organization is investigating the case
Egregious (adj): 1-Â extremely bad in a way that is very noticeable:
E.g.:Â It was an egregious error for a statesman to show such ignorance.
Nefarious (adj): 1- (especially of activities) morally bad; evil.
E.g.:Â The company’s CEO seems to have been involved in some nefarious practices/activities.
E.g.:Â He appears to have done this for very nefarious reasons.
Negligent (adj): 1- not being careful or giving enough attention to people or things that are your responsibility:
E.g.:Â The judge said that the teacher had been negligent in allowing the children to swim in dangerous water.
Polarization (n): 1- the fact of people or opinions being divided into two opposing groups:
E.g.:Â There is now more polarization and less cooperation between the political parties.
Malign (adj): 1-Â causing or intending to cause harm or evil.
E.g.:Â Foreign domination had a malign influence on local politics.
E.g.:Â She describes pornography as “a malign industry”.
Algorithm (n): 1- ç®æ³
âItâs pretty much the Wild Westâ: why we canât trust Facebook to police itself
Itâs been a really, really bad week for Facebook.
We learned over the weekend that the personal data of 50 million user accounts was accessed by Cambridge Analytica, a data analytics firm that specializes in targeted digital advertising. The data was acquired via a third-party app, and the company behind the app harvested information not just from the users of that app but also from the Facebook friends of users.
The fallout for Facebook has been rough. As my colleague Emily Stewart pointed out, the company is âunder siege from lawmakers, regulators, users, shareholders, and even its own employees.â Its stock plummeted by 8 percent on Monday and another 5 percent on Tuesday, wiping away $35 billion of shareholder value.
Much of the coverage has focused on what happened and how it could have been prevented, but the question now is whether Facebook â and other big tech companies â will have to be regulated by the government in a way we never imagined before.
To answer this question, I reached out to Sally Hubbard, an expert in tech law and antitrust enforcement at the Capitol Forum, a nonpartisan legal investigative company that offers analysis to policymakers. I asked her if Facebook should have seen this coming and if antitrust laws are needed to regulate companies like Facebook and Google.
A lightly edited transcript of our conversation follows.
Were you surprised by the Facebook-Cambridge Analytica story?
Not at all. There are no data protection rules governing Facebook. There are rules that are going into effect later this year in Europe that might help prevent a problem like this, but in the US, itâs pretty much the Wild West when it comes to the so-called âsurveillance economy.â And make no mistake about it: The business model of a company like Facebook is surveillance; theyâre harvesting data, and that data can and will be misused.
What makes this story so problematic?
The biggest problem about this is not just that people were deceived about apps they were downloading; that is, they didnât fully understand how much of their private data they were exposing. The really egregious part of it is that the Facebook friends of these app users had their data accessed as well, and they never consented to any of it.
Itâs surprising whatâs been permitted in terms of privacy regulations, especially in this country. Whether itâs a third-party app thatâs harvesting the data or its Facebook itself, I donât think people have any understanding of the various ways in which their data is being collected. And they almost certainly have no idea how much Facebook knows about them and how their private data can be used in nefarious ways.
Is there any way to use a platform like Facebook and not expose yourself to this sort of data breach?
Should Facebook have seen this coming? Are they negligent in not taking steps to prevent this?
Facebook definitely shouldâve seen this coming; theyâve known about it for years. They have a very Silicon Valley libertarian stance on all this, which is to say they just want to create a platform and take no responsibility for what happens on it. I donât know what they will do next, but they cannot claim to be surprised by what has happened. They understood that their data was being harvested in this way.
Is this the result of Facebook prioritizing growth over security and privacy at all costs?
Well, security and privacy directly contradict Facebookâs business model.Â Their business model is a digital advertising business model, and the reason why Facebook and Google had more than a 90 percent share of growth in the digital advertising space last year is that they can target advertising in a way that no other site can because they have a 360-degree view of user activity, meaning theyâre tracking users across the web and therefore know much more about their users than anyone else. So protecting private data is contrary to Facebookâs whole reason for being.
Should we consider using antitrust laws to break up or at least heavily regulate Facebook?
You hear a lot of calls for breaking up big tech companies like Facebook, and while thatâs certainly an option, itâs done very rarely. There are other tools that enforcers can use. In theÂ Microsoft case, for example, they didnât actually break up the company but instead put in place certain constraints on their ability to leverage their monopoly.
Iâve written aboutÂ the ways that Facebook prioritizes the content that keeps users on its platform and pushes content that doesnât keep users on its platform to the bottom. These engagement algorithms are causing immense polarization in our society, and I think thereâs an antitrust case to be made that they should be forced to change this approach for the health of our society. This wouldnât break up Facebook, but it would force them to adapt their business model.
Can we trust Facebook to self-regulate?
I donât think Facebook is going to do anything meaningful on a voluntary basis. Again, their entire business model depends upon access to and distribution of private personal data. So why would they take steps to undercut this? Theyâre a corporation, after all, and their profits are tied to being able to gather this data.
A final point worth making is that although I called this a âdata breachâ earlier, itâs not really a breach at all. Facebook wasnât hacked by Cambridge Analytica or anyone else. They happily gave this data away and trusted that it wouldnât be used for malign purposes.
Thatâs right. Although Iâm not sure Iâd say they gave it away or sold it. Instead, they just allowed the free flow of data in this ecosystem, knowing that something like this could happen.