VIP Class Notes (Olivia)

SE ConsultantLemon

colleague – people work with you/ workmate

college – university

China is an emerging/growing/rising market with abundant opportunities

FMCG

biscuits/ cookies

baby formula, milk powder, dairy products

retainer business – routine business flows

vary – different v.

conduct a self-check, self risk assessment requested by the headquarter

trust crisis

surpass/step out of the boundary of ….

conflicting political view – our views are conflicted

CIIE – China International Import Expo

competition – competitive, inward competition

problem – problematic , something/someone is problematic

SOW – scope of work

  • you would have a scope of work and then routinely follow up with the work schedules. Per different client’s request, the scope of work varies (slightly, largely)
  • routined activity includes: drafting press release, media distribution list, media roundtables, organise government meetings, professional panels.
  • essential quality as a PR person: coordination skills, content drafting, responsive and open-minded, resilient and fast responses to urgent business needs, risk management.
  • sanitary services, requirement, towel, fold