VIP Class Notes (Olivia)

SE ConsultantFiona W

Case study preparation:

Client: financial service institutions

I will analysis the target in 4 aspects,

I will introduce my analysis of the target institution in the following four aspects.

industry

entering into a phase of cooling down

some consumption segmentation value bubble burst.

There are some bubbles bursted in the consumption segmentation value.

COVID 19/the COVID pandemic

competitive landscape:

SWOT analysis

strengths:

exclusive products

company was founded

endorsement

high brand reputation (high brand positioning/good brand reputation)

low-tiered

weakness:

flexibility conservative

growth of enterprise – iteration of product

growth dividend

Opportunities:

market research service will make users dependent and

market awareness industry is becoming high

homogenazation

share be controlled by others – lose share to competitors

Revenue target

Assume – assuming

decompose – breakdown

plan/point

respectively

team goal/team member/organisation

chip