VIP Class Notes (Nicholas) [S]

Last clas we took vocabulary from Mark’s social media PDF to try and understand the key words (see below).

Grammar

To make the sentence longer you should answer the question “why?”. You can answer this question in 2 ways:

1. Because…
2. For example…

Vocabulary

to avoid 避免 — if I dont like something, I will avoid it. This means to stay away.

e.g. I avoid sugar because it makes me feel sick.

artificial intelligence 人工智能 — this is the brain of the computer…it’s become smarter and smarter everyday.

e.g. One day, the government will use artificial intelligence to understand the people.

threat 威胁 — this is something that is dangerous.

e.g. Nuclear war is a threat to everyone on earth.

machines 机器 — these are not human.

e.g. One day, Elon Musk, the founder of Tesla, thinks that humans and machines will come together.

intelligence 情报 — this is how smart you are.

e.g. If you have good grades in school you have high intelligence.

Vocabulary

platform = these are the different types of internet places like WeChat, QQ is a platform, Weibo is a platform.

Common Usage = Why do people use it?

Key Investment Type = ?

Key Function = What is the purpose? What do people use it for?

Further Explore = Questions that we should think about for the future (tomorrow).

WeChat

Common Usage: Awareness = this means to make people see and learn about and know about your company or your business your product.

e.g. If I don’t see someone’s posts on WeChat, I am not aware of who they are, what they do, why are they important.

e.g. All over Shanghai, Apple pays a lot of money for very big billboards 广告 牌 — why do they do this? Because they want Chinese people to be aware of their iPhone.

Key Function: 

Conversion = changing something from one thing into something else.

e.g. Companies/busineses want to convert people into customers. I want to convert people who see my ad into buyers of my product.

Coverage = To cover or to spread to many people at one time…you can find a group of people (many people) and these people all like the same things, they think the same ways, so on WeChat we “cover” them with some marketing material.

Impact = literally means when something hits into something else.

e.g. When a boy throws a rock at a window. The rock will impact the window. It means “to hit”.

e.g. On WeChat, “impact” means, the company’s marketing “hits” their customers and makes them think something or it makes them think “oh that’s interesting”.

Engagement = this means I can get people / I can encourage / I can help people like, comment, share my marketing materials with their friends.

e.g. Nike is on WeChat and they are the “creator” (this means that are “creating” or “making” some shoes) and they make a special advertisment with a big celebrity like LeBron James. Engagement = people love the advertisement and they share it with their friends. If people share it with their friends — and the company gets high engagement — (many people are talking about it) then the company doesn’t have to pay money for advertisement because people are sharing it for free.

Linkage = Link = To put together

e.g. Out-side (another website not on WeChat) e-com (electronic/internet commerce/ a website where you can buy some things)

e.g. An out-site e-com platform linkage = When on WeChat I click on a picture, it then takes me to the company website, and then I can buy the product 产品.

e.g. The company wants to advertise on WeChat. But the advertisement on WeChat is the first step. The second step is to click on the advertisement. The third step is to click on the website linkage / link. The fourth step is to click “BUY NOW”. We call this a marketing funnel 漏斗.

Grammar

Which social media (QQ, WECHAT, Facebook, Instagram) platform is your favorite and why? Which one do you use most often?

My favorite social media platform is _____________ WeChat because I talk with my friends and about my work. I use most often is Instagram because I have talk with my other friend.

Let’s think of answering the questions WHO, WHAT, WHERE, WHEN & WHY…

I use Instagram most often because I talk with my other friends. 

What do we talk about? — We talk about work and learning.

Where do we talk about it? — I use Instagram at home, on my free time. (when I’m not working)

When do we talk about it? —

Why do we talk about it? — Because my job and learning are important to me.

In China, some social media is banned 禁止 (like Facebook and Twitter and Instagram for example). Do you think this is a good idea or a bad idea for China?

I think there is a good side and a bad side. Because China is a conservative country — does not like change — unlike the US. On the other hand, the freedom of this apps is not ______ to national management.